101) High-involvement purchase decisions likely involve extended problem solving. a. True b. False..

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101)
High-involvement purchase decisions likely involve extended problem solving.
a.
True
b.
False

102)
Purchase decision making usually begins with information search and then moves
to evaluation of alternatives.
a.
True
b.
False

103)
Behavioral targeting is a marketing strategy used exclusively on the Internet.
a.
True
b.
False

104)
Marketers can have little to no effect on the evaluative criteria consumers
use.
a.
True
b.
False

105)
The creation of brand loyalty has had little effect upon marketing and consumer
purchases over the years.
a.
True
b.
False

106)
The belief that a high price for a product means high product quality is an
example of a heuristic.
a.
True
b.
False

107)
Perception is an example of an internal influence on the consumer
decision-making process.
a.
True
b.
False

108)
Because there is substantial evidence that subliminal advertising is effective,
many media companies reject any advertising that contains subliminal messages.
a.
True
b.
False

109)
Increased consumer multitasking has led advertisers to be more creative in the
types of messages they send.
a.
True
b.
False

110)
According to Maslow’s hierarchy of needs, a person is concerned with fulfilling
basic physiological needs before he is concerned with fulfilling social or
psychological needs.
a.
True
b.
False

111)
In a laboratory experiment, a rat in a maze learns the quickest route to a
piece of cheese after several attempts. This is an example of observational
learning.
a.
True
b.
False

112)
A consumer’s age is typically the most reliable predictor of what products will
appeal to the consumer.
a.
True
b.
False

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