Assignment: Research-based Marketing Plan Revised Final Proposal – Pricing, Promotion, and Distribution Channels TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketi

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Assignment: Research-based Marketing Plan Revised Final Proposal – Pricing, Promotion, and Distribution Channels

TOPIC : Mobile Home Property Developer and Manager

Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments

1200 words (+/- 50 words)

30-40% of the assignment is in the attachments. and no peer proposal submitted by my peer.

No plagiarism.

Please check the previous submission.

Revised Final Proposal – Pricing, Promotion, and Distribution Channels

The process of peer review strengthens a presentation by having another qualified person analyze the same data and then review your work. You have written and revised a product differentiation and positioning section (submitted in 3.4), a product development and market demand section (submitted in 4.4), and an internal and external marketing environments section (submitted in 5.3). In the last module, a peer provided a different and alternative perspective, conclusion, and/or recommendation using independent research and analysis on your pricing, promotion, and distribution channel section (received in 5.2). You will now strengthen your initial report on pricing, promotion, and distribution channels by integrating the alternative from your peer into your revised final draft that will be submitted to the client.

Upon successful completion of this assignment, you will be able to:

  • Determine pricing strategies, price setting methods, distribution channels, and key channel members.
  • Analyze the effectiveness of emerging promotional strategies.


TOPIC : Mobile Home Property Developer and Manager

peer’s comments and response posted in the 5.2 Discussion is not posted by peer so be creative to get the assignment done.

  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. This is your revised final draft of the pricing, promotion, and distribution section of your consultant’s report. It is based on what you posted in the 4.3 Discussion and on your peer’s comments and response posted in the 5.2 Discussion.
  3. Your revised final report must integrate your peer’s alternative analysis or recommendation as an alternative perspective as part of your final report. You must either accept your peer’s perspective as a replacement to your initial proposal based on adequate credible theory and current marketing practice to accept it or you must provide adequate credible theory and current marketing practice to reject it. If you accept it as the correct analysis or recommendation, then the peer alternative will become the primary focus of your final paper, and your original analysis and/or recommendation will be noted as an alternative perspective that you have rebutted through cited research. If you do not accept the alternative, then you only need to discuss it as an alternative and provide objective and qualified reasons to reject it.
  4. Use the titles in the Market Analysis Report Template to create six sections for this part of the consultant’s report:

    1. Analysis of Current Pricing Models in the Market
    2. Analysis of Current Promotional Models in the Market
    3. Analysis of Current Distribution Models in the Market
    4. Recommended Pricing Strategy for JGJ Inc.
    5. Recommended Promotional Strategy for JGJ Inc.
    6. Recommended Distribution Strategy for JGJ Inc.
  5. The body of your paper (i.e. excluding title page, graphics, appendices, and references page) must be 1300 words (+/- 50 words). In the event that your peer did not provide feedback, your length must be 1200 words (+/- 0 words) and you will not be penalized for not including the missing feedback.
  6. You must use, cite, and reference at least five credible sources not provided in the course documents, plus at least one source provided in the course documents.
  7. Your paper must be submitted as a Word document.
  8. Your paper must be formatted to current APA standards including title page, body of the paper, citations, headings, graphics, appendices, and references page.  (See OCLS APA Writing Styles Guides)

Assignment: Research-based Marketing Plan Revised Final Proposal – Pricing, Promotion, and Distribution Channels TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketi
Running head: JGJ 0 JGJ Inc. Pricing and Promotional models Name:College:Instructor: JGJ Inc. Pricing and promotional models Introduction Marketing mix can be defined as the tools used for improving the market. This is what the company does to succeed, the company can influence the demand through improvement on the quality of the goods. A marketing mix is a tool that assists in the planning for the markets. Price is the amount that is supposed to be paid to acquire a given product. Distribution channels that are used in providing the product to the customers. Promotion is a technique for increasing the awareness of the product. Analysis of current pricing models in the market A pricing model is an arrangement received by choosing what it will charge for its printing and administrations. Techniques are self-destructing by and large in three expense-based classes estimating, a typical serious component. Among the evaluating systems that at last, the measure of income produced from a set cost duplicated by the units sold should cover working expenses and admittance to a blocked-off project edge, which ensures satisfactory returns in speculation. The interaction for doing this is extraordinary contingent upon the industry and economic situations, beneficial upper hand, what’s more, sometimes control issues. Cost The methodology is significant adaptability in monetary displaying, deciding the returns, receivables got, and sums returned from development by its long endurance The models used in pricing affect the cost for various products and services. These models are vital for assisting the company to attract more customers. Gain is usually included in the prices of goods and services. Through this model, the company can determine the prices of goods by basing on the needs of the customer. Through these needs of customers are met leading to increase in the customers. This model helps in moderating the amount to fit the needs of customers. Hourly hour pricing is vital for the company in the providing of services. This is so since most of the customers usually use hours before deciding on the product they can purchase. Having a fixed price is the other model which charges a fixed price for the services and products regardless of the circumstances. Having a fixed rate can be determined by the way a product is performing in the market. Analysis of the current promotional models in the market A promotional model is a model intended to drive shopper buyer interest for an item, administration, item type, or idea by reaching likely clients. Many promoting models are by and large coordinated into actual appearance. They work to make the item or administration more alluring and can give data to writers and buyers at expos and meeting occasions. Limited time models are utilized in motorsports, different games, (for example, dart contests), or expos, or they can fill in as “speakers” to advance a specific item or item in commercials. The current promotional models in the market comprise conventional modeling and trade shows. These models have got various factors including a free sample that is given to customers to have the opportunity for testing goods quality before deciding on buying. It also involves the answering of questions and the clarifications from customers. The retail model is the other type of retail service. The spokesmodel is the other model for a company’s market promotion. Analysis of the current distribution models The intensive distribution model is a current model that is used in the distribution. Goods are effectively distributed by the use of this model. It has various intermediaries and a few chosen based on given criteria. This model is vital in the improvement of the distribution process. Using few intermediaries is due to the wants of the organization using a selective distribution process. Most of the time exclusive is usually made up of one intermediary. Recommended Pricing Strategy for JGJ Inc. For JGJ to be able to have an improvement in its profits, a fixed price model is key. This will offer assistance in the providing of goods and services to consumers irrespective of the financial status they might be in. This will offer assistance for the organization in budgeting for the services. By considering the available stock and the workers the price is set in a way that the profit will be the automatic outcome in the long run. This is not suitable for other models since the price could be discriminated against. This thus predicts success for the business to become complicated. The model is vital in the budgeting process and problem that might have been encountered in marketing is dealt with before it can occur. Recommended Promotional Strategy for JGJ Inc. The best promotional strategy that can be used in this case is trade shows and events. This is vital as it helps the company in showing how it can improve its products. This will also assist in informing the customers of the upcoming new products. This model increases interaction between customers and the company and problems together with other issues affecting customers are dealt with. Recommended Distribution Strategy for JGJ Inc. When it comes to the distribution of the product JGJ can use the exclusive method for the distribution of its products. The main advantage of using this model is that it will assist the company in using well-experienced intermediaries thus having control over delivery by a single intermediary. Using a single intermediary is useful in helping improve the quality of the services which are offered. This model assures a decrease in competition and increases profits. Conclusion In conclusion, JGJ will improve promotional, distribution, and pricing through the adoption of the above models. The high three models are the ones influencing the company’s demand. For the company to be able to increase its profit it should strictly adhere to the above guidelines. An increase in the market of goods and services will lead to the company’s success. References Kotler, P. and Armstrong, G. (2013) Principles of Marketing, Pearson Prentice-Hall. Kotler, P. and Keller, K. (2013) Marketing Management, Pearson Prentice-Hall. Nagle, T. and Hogan, E. (2010) The Strategy and Tactics of Pricing, 4th edn, Pearson Education, Inc., New Jersey
Assignment: Research-based Marketing Plan Revised Final Proposal – Pricing, Promotion, and Distribution Channels TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketi
Internal and External Marketing Environments The marketing environments include the forces and actors outside marketing that affect the management ability of the marketing department to build and maintain successful relationships, both inside and outside the company. Internal marketing environments include the company’s core competencies and what the company does or manufactures. The existing knowledge, patents, facilities, and capabilities can be applied to the new markets and the new products they consume and improve the existing offerings from both competitors and the company’s previous products and services. It is also essential to maintain the company’s competitive advantage. When it comes to competitors, JCJ Inc. needs to identify them and know their strengths and weaknesses in a SWOT analysis. It also needs a proactive strategy instead of a reactive one, such as gathering publicly available information on the company’s competition and avoiding legal action. With the products and services offered, the company has figured out how to keep consumers engaged by using band loyalty. In a corporate partnership, the firm is part of an alliance. Therefore, the company needs to align with the suppliers and competitors for seamless management and effective logistic systems (Olson et al., 2018). External factors focus on things as the culture of the consumers. It also looks at whether or not the consumers can tilt the mobile home industry product markets. In addition, with different generations and likes, there are differences in what people want and prefer. Technological advancement has greatly influenced every aspect of marketing, such as newer products, newer retail channels or forms of communication, or advanced transporting systems and logistics. Lastly, there is the factor of Policy and Regulations that is common in all competitive practices and trade legislations. By utilizing the internal and external factors, JGJ Inc. can better monitor what happens either remotely or inside the company, thus greatly influencing operations. There is a better chance that the company will know who their clients are, the strengths and weaknesses of the competition, what qualities and what strengths to maximize. It can be said that a SWOT analysis can help the company visualize investigations and the company’s exercise in improving the company and its operations. Analysis of Key External Factors in the Market Various external factors affect how JGJ Inc.’s marketing function targets, develops and maintains a successful relationship with its customers. Poverty As much as the developers of the mobile homes would want to spread their products among all populations, it will not be possible due to the level of poverty among most American homes. The average price of mobile homes is about $40,000, and this could be the annual earnings of few homes in the USA. Therefore, the chances of industry growth are considered slim due to the level of poverty in American homes and the rest of the world. Competition in the Market The company faces competitive markets and has to beat the disadvantages of substitute products or new products in the markets such as tiny houses. Notwithstanding, these tiny houses have options such as mobility compared to mobile homes (despite the name), are self-sufficient, and quickly fall outside government jurisdiction regarding regulations. All these further hinder the growth of the industry. People, especially minimalists, would prefer a tiny house compared to a mobile home, given that it is smaller and highly mobile without having too much clutter. In addition, mobile homes, despite their name, are less mobile and are not easily moved once set up. Porter’s Five Forces Model Using Porter’s Five Forces model, there is a reflection of how the company is fairing in the competitive industry, especially in its market operations. Among the elements, including those emerging threats from other businesses in the same industry, substitute products in the markets, and the rivalry in the market have affected the competition’s intensity, thus an attractive business market (Nurlansa & Jati, 2016). Threats from other players in the market are apparent given the cons of solely using motorhomes. Tiny houses are now on the rise, and while they require less space, they require lesser money to build and maintain. Unlike mobile homes, which might not be so easy to move, tiny houses offer owners the advantage to freely move and set up someplace else. Reasons a manufactured/mobile home might be problematic are the various hook-ups and dump stations required, which become cumbersome for individuals looking to move with their home freely. On the other hand, tiny homes do not require government permits to remodel or make any other additions. Because of their small size, one is free to make the needed adjustments and renovations as they wish; however, this may vary with one’s location. There are also endless options when it comes to how one would like their tiny homes. They also come in varying styles, prices, and sizes. They also offer a modern and architectural tiny home for full-time living, something which mobiles homes do not as they come already styled, and the size is per an individual’s wants or needs. Tiny home living further offers environmental sustainability due to their size and their efficiency. They are more eco-friendly and do not need many resources when building and when it comes to maintaining the home, therefore, giving them a ‘green’ feature like solar panels or the use of composting toilets. Other macro-environmental external factors Changing Trends With changes in operating trends for people living in the current century, there has been a growth in the demand for mobile home industries. However, people of all ages have shown an interest in this idea, thus burgeoning this industry. It can mainly be attributed to the growth of holidays and vacations among many people from the USA and western countries (Kusenbach, 2017). This growth of the industry in popularity and the increase of financial stability and ability of the actors and consumers give a better view of market analysis by focusing on sales, competition in the industry, and market projections. Production Costs With increased production costs comes a steady increase in prices of products and services, given that sellers might try to meet or surpass the profit margins. Moreover, an increase in production costs of the same product further affects the management ability of the marketing department to maintain the exact costs over another decade, therefore, passing a judgment that product prices will be higher in the future (Ulubeyli et al., 2019). In addition, given the pandemic, the prices of these mobile homes would get severally affected, with both consumers and producers striving to beat the constraints that come with the COVID-19 pandemic. Required Internal Resources and Competencies to Compete in the Market For the industry to strive in the competitive market, the developers have to do it to beat the disadvantages of the homes against the substitute products or potential new entrants. For instance, the developers and managers of these homes could make them more mobile. This is in terms of their bulkiness. They have to be easy to carry to all places of camping. Another factor to consider in the attempt to beat the competitive market is to accommodate all the seasons. This way, they will retain their popularity as people will not have to be shifting from their use to the use of the rivalry products of mobile homes. The USA’s department of housing and urban construction oversees all the procedures of manufacturing mobile homes to ensure the safety of the manufactured housing. The HUD has the mandate of setting the standards for the manufacturing of the homes, which cannot be bend by the local authorities of the USA. Federal standards demand that the nature of the houses is that they are durable, safe, and affordable to the people they are targeted for (Smith, 1976). For instance, those homes that have complied with the HUD standards have the insignia of compliance tag. This tag shows the public that the structure is ready for installation. While installing the homes, the local authorities always require that the owners of the structure show them the insignia of the compliance tag before they can permit them to proceed with the installation of the structures. Therefore, it is not only the HUD that has the mandate to set the installation standards of the homes, but the state governments could also come with their installation standards which the HUD has to appreciate. Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market JGJ Inc. will need to inquire on the lawful necessities, licenses, and other decisions concerning the markets, mobile home industry, or even car sharing. Once the company gets a hold of market licenses, it will become essential to operating with other people’s innovations. An example can be the application plan on ensuring the company is not using other company-protected secrets and items, as patent security is worldwide and recorded frequently. Such worldwide intellectual property usually shows a coordinated index between the quality of the rights and enforceability of the capabilities when capitalizing on innovations and advancements (Bican, 2020). The US Department of Housing and Urban Development (HUD) oversees the regulations and statutes related to the safety in the manufacturing and construction of these housings. In addition, the local and state governments cannot establish safety and construction standards different from those set by HUD. Other standards ensure quality houses are built, are affordable and safe. There are also local jurisdictions where counties or cities govern the entity, inspects, and issues permits to install mobile homes. References Olson, E. M., Slater, S. F., Hult, G. T. M., & Olson, K. M. (2018). The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation. Industrial Marketing Management, 69, 62-73. Bican, N. B. (2020). Systems, Policies, and Regulations Securing the Future of Danish Social Housing. NA, 32(2). Ulubeyli, S., KAZANCI, O., Kazaz, A., & Arslan, V. (2019). Strategic Factors Affecting Green Building Industry: A Macro-Environmental Analysis Using PESTEL Framework. Sakarya Üniversitesi Fen Bilimleri Enstitüsü Dergisi, 23(6), 1042-1055. Nurlansa, O., & Jati, H. (2016). Analysis of porter’s five forces model on Airbnb. Evo (Electronics, Informatics, and Vocational Education), 1(2), 84-96. Kusenbach, M. (2017). “Look at my house!” Home and mobile homeownership among Latino/a immigrants in Florida. Journal of Housing and the Built Environment, 32(1), 29-47. Smith, R. A. (1976). An Analysis of Black Occupancy of Mobile Homes. Journal of the American Institute of Planners, 42(4), 410-418.

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