Group Written Strategic Plan and Presentation: Each group will prepare a Strategic Plan (12 pg.)for a company in one of the cases in Section B, Traditional Cases from the textbook (p. xxi) or, uponapproval of the instructor, for a company with which the group is familiar. Topics covered shouldinclude: Mission Statement, Environmental Analysis, Operational Environment, Key SuccessFactors, Company Strengths and Weaknesses, Financial Analysis (including a spreadsheet),Corporate Strategic Objectives, Corporate Strategy and Implementation, and AdditionalRecommendations. Students will provide three recommendations as part of the Strategic Plan. Thegroup will describe the Plan to the class and instructor in a 10 min. presentation. One visual aid perstudent may be used.
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