Read the Case Study 12-2, Business Intelligence at CKE Restaurants. Then, answer the following questions: How does the Business Intelligence System (BIS) at CKE add value to the business?
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Read the Case Study 12-2, Business Intelligence at CKE Restaurants. Then, answer the following questions: How does the Business Intelligence System (BIS) at CKE add value to the business? What are some tips for developing and using the BIS described in this case? Was the introduction of the Monster Thick burger a good idea or an example of information leading to a wrong decision?
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