The Role of ROI

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This week you learned about the importance of ROI in a business approach to evaluation. Using the Grantham Library or the internet, do a search for organizations that utilize ROI in their business approach. Once you have chosen the organization, analyze the use of ROI and the impact that it has within the organization. In addition, argue the continued need for ROI to be used within the organization. Furthermore, assess how technology has impacted the use of ROI and predict the changes that may occur in the future.

The requirements below must be met for your paper to be accepted and graded: Write at least 4 pages using Microsoft Word in APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 80% of your paper must be original content/writing. No more than 20% of your content/information may come from references. Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement. Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing. 

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