Case Study Miscommunications with a Brazilian Auto Parts Manufacturer

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1. What are three of the cultural “ missteps” that Wally Astor and his father- in- law, Henry ­Williams, made in this scenario? Why do you think this happened?

2. If you were a native of Brazil and advising American business representatives on what to do when talking with Brazilian business partners, what would you tell the Americans about Brazilian culture?

3. Imagine that the situation in this case study was reversed, that is, the Brazilian businessmen were coming to the U. S. to look for a supplier. What would you tell the Brazilians about American business culture to prepare them for success?

Complete your answers in a Microsoft Word Document and submit your case study to the Assignment 4 assignment area – Minimum 2 pages, Calibri 11 point, double spaced.

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