Warby Parker

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Warby Parker is an innovative new eyewear brand sold exclusive online.  For every pair of glasses sold, one is donated to those in need.   This video describes the strategic approach to establishing the new venture of Warby Parker.  By eliminating the middle man, this company is able to sell eyewear for a fraction of the cost of other retailers. 

1. Describe the strategic approach pursued by Warby Parker in selling eyewear.
2. Who is the target market for Warby Parker and how do they reach this market?

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