Communication Technology Tools

Besides social media, there are a variety of communication technology tools used to disseminate public health campaigns. Telephone, television, public service announcements, print, and radio may seem old- fashioned to some people; however, they are examples of tools that are very much alive and utilized in various communities and within different age groups. For example, a seventy-year old man with diabetes may not be familiar with social media so creating messages to be disseminated through social media may not be appropriate for an elderly population.

Consider different types of communication technology tools that you might use to disseminate your message effectively and to reach a large range of people. Keep in mind, whatever tool you use must be appropriate for the audience and the age group you plan to target. Also, consider how you might need to adjust your message based upon the technology tool you choose.

For this Discussion, review this week’s media, “Types of Social Media”, and consider the technology tools you might use for your public health campaign and which tools are most appropriate for your target audience.

With these thoughts in mind:

By Day 3, post a brief description of three instances in which communication technology tools other than social media might be used for a public health campaign and explain why. Explain one challenge to using communication technology tools other than social media in the dissemination of your public health campaign and explain one way you might address that challenge Finally, describe two potential communication technology tools you might use in your public health campaign and explain why these tools would be appropriate for your target audience.

Course Text: Health Communication in the New Media Landscape