Sociocultural influences which evolve from our formal and informal relationships with other people exert a significant impact on consumer behavior. These involve personal influences, reference groups, family influence, social class, culture and subculture. Reference pages 100 – 107 of your textbook.

For purposes of this discussion board, you are asked to consider the impact on these influences on your own behavior as a consumer in the educational market. In short, how did these influences play a role in your decision to enroll in Ivy Tech?

Your initial posting should consist of a minimum of 3 paragraphs, and any outside sources that you use must be appropriately cited.

Your discussion should include:

1. What impact did personal influences (opinion leadership, word of mouth) have in your decision to enroll in Ivy Tech? Please explain.
2. What impact did reference groups have in your decision to enroll at Ivy Tech? Please explain.
3. What role did family influence (consumer socialization, family life cycle, family decision-making) have in your decision to enroll at Ivy Tech? Please explain.
4. What impact did culture and subculture have in your decision to enroll at Ivy Tech? Please explain.