Course: Marketing Management Final paper: Final Marketing Plan (Parts A & B) and PowerPoint for Marketing Plan (required in the attachment) Therefore, the homework requirements are all in APA

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Course: Marketing Management

Final paper: Final Marketing Plan (Parts A & B) and PowerPoint for Marketing Plan (required in the attachment)

Therefore, the homework requirements are all in APA format, and all the time and deadlines have been marked. Because of the large amount of homework, I hope that all tutors can give an overall price, thank you very much!

Course: Marketing Management Final paper: Final Marketing Plan (Parts A & B) and PowerPoint for Marketing Plan (required in the attachment) Therefore, the homework requirements are all in APA
Final Marketing Plan (Parts A & B) B.   Objectives and IssuesThe company’s objectives should be defined in specific terms so management can measure progress ad if needed, take corrective action to say on track.  This section describes any major issues that might affect the company’s marketing strategy and implementation.  Be sure to include the first year and second year objectives. Generally, we are using unit sales volume for the first and second year.  Marketing Strategy  What’s the Plan? PositioningA positioning built on meaningful differences, supported by appropriate strategy and implementation, can help the company build competitive advantage.  How is your product different?  How is your product viewed by your target audience? Product StrategyInclude all the features described in the earlier product review section.  Describe the warranty.  Describe what you will do to build the brand?  Describe the brand, its logo on the product as well as its packaging. Pricing StrategyDescribe your pricing strategy. What will you charge at retail, etc? Will it be a penetrating pricing strategy, like Walmart?  Will it be a skimming policy like Mercedes automobiles? Distribution StrategyDescribe your channel strategy. How will you get your product from the producer to the consumer?  Who you will use for distribution to market your product?  What retails will you use?  What channels will be used as coverage and what markets you plan on entering.  Will you use the Internet and or catalogs as well? Marketing Communication StrategyIntegrating all messages (IMC) in all media uses, will reinforce the brand name and its main points of product differentiation.  Will you use all five of the elements including: advertising, sales promotions, public relations and personal selling?  Direct marketing in some circles is also one of the communications as well. Marketing ResearchWe can identify specific features and benefits that our target market segments value.  Feedback form market tests, surveys, and focus groups will help us develop new products and services.  You can also measure and analyze customer attitudes toward competitive brands and products. Marketing OrganizationExplain who would be hired to handle various aspects of the marketing organization.  BudgetsBudgets serve two main purposes: to project profitability and to help managers plan for expenditures, scheduling, and operations related to each action program. Be sure to include a break-even point.  ControlControls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action.  There is a need for tight control measures to monitor quality and customer service.  This will enable you to correct any problems that may occur.  Other early warning signs include monthly sales and monthly expenses. C.PowerPoint for Marketing Plan Create a PowerPoint presentation with an introduction slide and components 2-5 of Parts A & B.   You will presenting to the class in Week 8. Include images to increase appeal Do not overcrowd your slides. Do not write in complete sentences and paragraphs; use bullet points. Practice. Practice. Practice. Time limit: 8-10 minutes. I need a speech for PPT, thank you!
Course: Marketing Management Final paper: Final Marketing Plan (Parts A & B) and PowerPoint for Marketing Plan (required in the attachment) Therefore, the homework requirements are all in APA
Your Title Goes Here Name MBA Program Keiser University MKT531: Marketing Management Dr. Rachel Burger Month X, 2022 The Executive Summary This section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan. Generally, a table of contents follows this section, for management convenience. Contents Executive Summary……………………………………………………………………………..2 Current Marketing Situation……………………………………………………………………5 Market Description…………………………………………………………………….. Benefits and Product Features……………………………………………………………Product Review……………………………………………………………………………..Competitive Review…………………………………………………………………….. Distribution Review……………………………………………………………………..SWOT Analysis……………………………………………………………………………………. Strengths………………………………………………………………………………… Weaknesses……………………………………………………………………………… Opportunities…………………………………………………………………………… Threats……………………………………………………………………………………… Objectives and Issues……………………………………………………………………………..Marketing Strategy..………………………………………………………………………………. Positioning…………………………………………………………………………………Product Strategy…………………………………………………………………………..Pricing Strategy……………………………………………………………………………Distribution Strategy………………………………………………………………………Marketing Communication Strategy………………………………………………………Marketing Research……………………………………………………………………… Marketing Organization………………………………………………………………….. Budgets……………………………………………………………………………………………Control…………………………………………………………………………………………References……………………………………………………………………………………… Title Goes Here Include some sort of introduction. This can be three sentences. Current Marketing Situation Market DescriptionBenefits and Product FeaturesProduct ReviewCompetitive Review Distribution Review SWOT Analysis Strengths (Include minimum of three)Weaknesses (Include minimum of three)Opportunities (Include minimum of three) Threats (Include minimum of three) Objectives and IssuesMarketing Strategy PositioningProduct StrategyPricing StrategyDistribution StrategyMarketing Communication StrategyMarketing Research. Marketing Organization BudgetsControl References Include five references for entire paper.
Course: Marketing Management Final paper: Final Marketing Plan (Parts A & B) and PowerPoint for Marketing Plan (required in the attachment) Therefore, the homework requirements are all in APA
ADOPTING PRODUCTS ONLINE SELLING STRATEGY 2 Contents Executive Summary ……………………………………………………………………………………………………………………. 3 Current marketing situation ………………………………………………………………………………………………………… 4 Market description …………………………………………………………………………………………………………………. 4 Benefits and product features ………………………………………………………………………………………………….. 5 Products review ……………………………………………………………………………………………………………………… 6 Competitive review ………………………………………………………………………………………………………………… 6 Distribution review …………………………………………………………………………………………………………………. 7 Strengths, weaknesses, opportunities, and threats …………………………………………………………………………. 8 Strengths ………………………………………………………………………………………………………………………………. 8 Weaknesses …………………………………………………………………………………………………………………………… 9 Opportunities ………………………………………………………………………………………………………………………… 9 Threats ………………………………………………………………………………………………………………………………… 10 Conclusion ………………………………………………………………………………………………………………………………. 11 References: ……………………………………………………………………………………………………………………………… 12 ADOPTING PRODUCTS ONLINE SELLING STRATEGY 3 Executive Summary Solution Limited Company was founded in the year 2001 and has been making profits within California State. It runs ten brick-and-mortar stores within the state whereby it sells both fashion and sports clothing. However, the number of competitors has increased which has reduced the company’s annual profits by 15% therefore there is a need to come up with a strategic approach to solve the problem. The following are the main goals of the company: a. To increase its profits by 25% within a period of two years. b. Segment US cultural needs per region to determine strategic approach which should be used for each segmented market. c. To expand its operations beyond United States within the next two years. d. To adopt online marketing strategies within the next seven months. To achieve the three goals, one of the recommendations is that the company must engage with its employees and all other stakeholders to determine some of the areas which needs to be improved. A budget should also be allocated in adopting technology through online marketing since it will allow the company to achieve the expansion goal. Several competing companies have adopted online marketing strategies which has been key to their current success. For Solution Company to remain competitive, it has to adopt online marketing strategies and also to expand its operations beyond California. Clothing products goes hand-in-hand with culture therefore there is a need to determine the cultural needs of all citizens for better marketing activities. ADOPTING PRODUCTS ONLINE SELLING STRATEGY 4 Current marketing situation Solution Company currently uses a local television station to advertise its products. It also markets its products through billboards around the state. They two methods have been relatively cheap therefore enabling the company to save on the cost of marketing. However, an analysis of the effectiveness of the two methods has not been done meaning that the management lacks clear information on how effective the two methods are in promoting the product. Market description The company targets two types of customers: customers who love sporting activities regardless of their age and young people who value fashion trends. For sporting products, the company has not paid attention to people of specific age since there are several people aged over 50 years who take part in sporting activities for the sake of improving their health. The company has also partnered with two sporting institutions within the state who uses its products in daily basis. The company’s sporting products department is targeting various learning institutions not only in California but also other states whereby it will deliver sporting clothing and other equipment to learners of all ages and body sizes. It is also targeting national sporting institutions whereby it intends to offer them competitive prices for all sporting products. This will not only increase its market size but also will enable the company to market its products through such institutions. ADOPTING PRODUCTS ONLINE SELLING STRATEGY 5 The fashion clothing department currently focuses more on youths’ fashion designs. It intends to widen its market to capture older people since they are the most common when it comes to making physical purchases. According to the management 10% of the customers who were not able to find fashion products in its stores are the aged people. There is a need to widen the market to capture the market so that to increase its marketability and sales. The department is also focusing on online clients. Due to development in technology, a large number of clients is no longer limited by geographical boundaries when it comes to purchasing their preferred products. An example is a situation where a customer is willing to travel all the way to New York from California to purchase a products which they came across through online products. Because of this, Solution Company must be willing to go beyond local market segmentation to capture online clients. Benefits and product features The first benefit is that the company shall ensure that all clients will access its products in a more convenient way. First, the company will deliver sporting products to various institutions within a period of 24 hours after an order has been made. This will not only save the cost of transport to the customers but will also save on time. Customers who will order products in small quantities will have their products delivered within a period of 48 hours through a trusted local carrier company ( Hanson & Kalyanam, 2020). Customers who love fashion products will access various types of products regardless of their age. Those ordering the products through online platforms will have a chance to try the products and if not contented, they will be allowed to return the products for a refund as long as they will not interfere with the quality of the product. Customers will also save on the cost of transport since their deliveries shall be made through trusted carriers. ADOPTING PRODUCTS ONLINE SELLING STRATEGY 6 Products review One of the main features is customization of the company’s website according to its products. Sporting products and fashion products shall be segmented differently which will enable customers to gain a quick access to any of the two categories. Customers will also have a chance to determine their preferred mode of payment. An example is they will pay after receiving the product or before receiving a product. The method aims at ensuring that customers make each purchase at their convenience. Competitive review The main competitors for sporting equipment are Adidas, Nike, and small scale retailers in the country. The three companies have been the main competitors whereby they have been improving the quality of their products for years. They have also been able to adopt to technological changes and also market segmentation so that to meet the needs of their clients from all parts of the world. Adidas is a German multinational corporation which specializes with manufacturing, clothing, accessories, and shoes. The company was started in the year 1924 and through continuous improvement of its products, it has been able to go beyond the German market through venturing in all parts of Europe and also United States. It is a major competitor to Solution Limited due to its brand name whereby customers are willing to pay high for its latest products. Nike is currently the largest sporting company in the world whereby it is able to fetch a revenue of up to $29.6 billion. Just like Adidas, the company has been able to establish its market in all parts of the world whereby it deals with products such as footwear, various sporting equipment, and accessories. The company’s main strength is its ability to convince clients ADOPTING PRODUCTS ONLINE SELLING STRATEGY 7 through its adverts. The company has also sponsored several sporting clubs from various regions around the world which has been key to its marketing. There are other major companies such as Under Armor and small business entities which deal with sporting products therefore there is a need for Solution limited to come up with strategic plans for remaining competitive. The competitors are also making arrangements to merge with major sporting institutions which has been key to building their brands. When it comes to fashion clothing products, Zara is one of the biggest fashion retailers in the region. Other competitors include online companies such as Amazon. There is also a stiff competition from small scale retailers in the region. Zara’s main strategy is market segmentation whereby it has been able to break down its market depending on cultural trends for each region. It has set branches whereby details on customer needs and cultures are captured then shared to the headquarters. At the headquarters, decisions are made on products design which is then shared to the production department. This strategy has enabled Zara to continuously improve its products and also to meet growing customer needs in all regions around the world ( Rust, 2020). Distribution review Solution Company is currently doing well in direct selling due to a large number of its return clients. Direct selling enables clients to make direct enquiries on products which improves direct communication between clients and the customer care. Clients also have a chance to try some of the products and also to get explanations on how they are used therefore the company will retain direct selling so that to retain the number of local clients. Solution Company will adopt catalog direct strategy which will allow customers to browse through the company’s products to pick products based on their preference. This will ADOPTING PRODUCTS ONLINE SELLING STRATEGY 8 reduce the number of employees serving as customer care since clients will interact with the website directly therefore saving on the cost of production. The strategy will also allow customers to make direct inquiries on some products. The company will adopt digital advertisement methods especially through social media platforms such as Facebook and YouTube. The company’s main website will be well organized to allow clients to make purchases within the shortest time possible. In digital marketing, both local and international influencers will be used to capture a large number of clients both in the local and international market ( Hoekstra & Leeflang, 2020). The company shall also focus on various events to market its products especially during fashion shows. Strengths, weaknesses, opportunities, and threats Strengths a. Solution Company has fashionable clothing and modern sporting equipment which are key to increasing the number of customers. b. The company is currently working with fast and efficient production systems which allows quick production of large quantities of products especially during pick seasons. c. The company is currently selling its products at affordable prices which allows clients to save on cost of purchasing products especially for clients who buy large bulk of goods. d. The company has an effective customer care support team which allows clients to make consultation where necessary. e. The company has invested in break-and-mortar stores therefore allowing customers to observe goods before purchasing them. ADOPTING PRODUCTS ONLINE SELLING STRATEGY 9 Weaknesses a. Limited investment in online marketing: this is the main challenge which faces the company since it still depends on traditional advertising methods which limits its ability to capture customers from other regions outside California. b. Limited methods of product delivery: currently, the company depends on carriers to deliver its products which is not only expensive for customers but also the company is unable to monitor the quality of services which each customer receives. This affects the relationship between the customers and the company. c. Solution Company depends of foreign manufacturers: Currently, the company depends on manufacturers from China and other regions which is expensive to import the products. To high cost of production, the profit margin is low which limits its growth. d. Limited capital for expansion to other regions: Solution Company lacks sufficient capital to expand its operations outside the country. This also affects its productivity especially when the stock has taken too much time before being sold. Opportunities a. Raising capital to manufacture products locally: This will allow the organization to save on the cost pf production and also to control the quality of products since it will monitor the production process closely ( Deepak & Jeyakumar, 2019). b. Investing in modern online marketing strategies: Competitive companies such as Zara are accessing information about their clients online. Solution limited can use the same strategy to continuously improve the quality of its products which will increase the number of its return clients. ADOPTING PRODUCTS ONLINE SELLING STRATEGY 10 c. Investing in cost-effective transportation of products directly to clients without involving other carrier companies: d. The company can adopt autonomous vehicles which is not only environmental friendly but it will also reduce the amount of delivery time for all products. The company will also save on the cost of employing drivers since the AVs will deliver the products at a low cost ( Desai & Vidyapeeth, 2019). e. The company can take advantage of the growing social media platforms to make citizens aware of their products in all parts of the world therefore enabling the company to capture a global market. It will also enable the company to perform a better market segmentation since it will allow the marketing team to understand the needs of all clients better. f. The company has an opportunity to venture into other friends such as providing investing in order clothing products such as baby cloths which have a high demand. This will enable the company to widen the scope of its market therefore earning higher profits. g. The company has an opportunity of automating other services such as customer care services which will reduce the cost of paying wages therefore increasing its annual profits. Threats a. One of the main threats which the company is facing is uncertain economic times. An example is the situation created by the pandemic. Solution Company currently operates physical stores and if a pandemic occurred again, its services might be affected. b. There are several types of competitors which includes new investors who are introducing advanced marketing strategies. Such companies have captured a large market since therefore lowering its profitability. ADOPTING PRODUCTS ONLINE SELLING STRATEGY 11 c. Due to increased cost of living, several citizens have cut down their expenditure due to low purchasing power. This has affected citizens’ focus on purchasing new products therefore lowering the company’s profitability. d. Cyberattacks is another threat which might affect the company especially if attackers gain access to sensitive customer data such as personal details after online payments. This might discourage clients from purchasing online products as they fear for their security. e. The company faces a threat losses increase of a disaster. Currently, it lacks a disaster recovery plan which puts its current operations at risk in case of a natural disaster such as an earthquake which might alter with all its functions. Conclusion Solution Company has the potential to grow and also to enhance its profits. However, this can only be achieved through using a strategic approach which will allow the company to monitor its production processes, its marketability and also determine ways through which it can save on the cost of transporting products to clients. There are several competitors in the current market who have invested in market segmentation and also in predicting market trends. Solution limited should focus on such methods so that to determine the most appropriate strategy of meeting customer needs. ADOPTING PRODUCTS ONLINE SELLING STRATEGY 12 References: Deepak, R. K. A., & Jeyakumar, S. (2019). Marketing management . Educreation Publishing. Desai, V., & Vidyapeeth, B. (2019). Digital marketing: A review. International Journal of Trend in Scientific Research and Development , 5 (5), 196-200. Hanson, W. A., & Kalyanam, K. (2020). Internet marketing and e-commerce.(Student ed.) . Thomson/South-Western. Hoekstra, J. C., & Leeflang, P. S. (2020). Marketing in the era of COVID-19. Italian Journal of Marketing , 2020 (4), 249-260. Rust, R. T. (2020). Outside-in marketing: Why, when and how?. Industrial Marketing Management , 89 , 102-104.

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