Discussion: Organizational Change and the Marketing Five Cs Week 2

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  • Locate a recent news article on an organization that has undergone a significant change, such as entering a new international location, scaling back from a particular market, downsizing, cutting back on product or service offerings, or moving manufacturing offshore.
  • Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.

By Day 3

Post a 150- to 225-word (2- to 3-paragraph) analysis of the environment for the organization featured in the news article using the five Cs of situational analysis. In your analysis, address the following:

  • How do you think each of the five Cs had an effect on the company’s change? (Be sure to mention each C and provide your hypothesis for how that factor impacted decision making.)
  • Which one of the five Cs was the most significant factor in this decision? Provide a rationale for your answer using specific examples.
  • Based on the information you have available, did this company make the right decision? Why or why not?
  • To support your response, be sure to reference at least one properly cited scholarly source.

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