President Learner is concerned about the e-business’s ability to service
his company’s patient members effectively. He wants you to address his
concerns by examining the online methods used by the e-business to
understand, profile, and analyze the digital customer.

Primary Task Response: write up 400–600 words that respond to the
following questions with your thoughts, ideas, and comments. 

• Describe
  the characteristics used to identify and profile online users and how
  those characteristics differ from descriptions of traditional consumers
  using physical and personal traits.
• Discuss the role of
  computer-mediated applications in digital consumer behavior, such as
  digital consumer decision support systems (CDSSs), intelligent agents,
  and how they result in different patterns of interaction than for
  traditional consumer engagement in the physical marketplace.
• Discuss
  how the e-business’s digital customer behavior for online services
  overlaps with the traditional customer behavior approach for services
  provided in physical interpersonal settings.

Relate your knowledge of traditional consumer behavior concepts to online methods for customer understanding and interaction.

Include
reference Web site links that provide examples of the digital customer
profiling and interaction techniques you described.