E-business’s assignment help

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President Learner is concerned about the e-business’s ability to service
his company’s patient members effectively. He wants you to address his
concerns by examining the online methods used by the e-business to
understand, profile, and analyze the digital customer.

Primary Task Response: write up 400–600 words that respond to the
following questions with your thoughts, ideas, and comments. 

  • Describe
    the characteristics used to identify and profile online users and how
    those characteristics differ from descriptions of traditional consumers
    using physical and personal traits.
  • Discuss the role of
    computer-mediated applications in digital consumer behavior, such as
    digital consumer decision support systems (CDSSs), intelligent agents,
    and how they result in different patterns of interaction than for
    traditional consumer engagement in the physical marketplace.
  • Discuss
    how the e-business’s digital customer behavior for online services
    overlaps with the traditional customer behavior approach for services
    provided in physical interpersonal settings.

Relate your knowledge of traditional consumer behavior concepts to online methods for customer understanding and interaction.

reference Web site links that provide examples of the digital customer
profiling and interaction techniques you described.


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