Engage Target Audience/Communities, assignment help

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attached is part 1 and 2

Engage Target Audience/Communities

Scholars have noted that “marketing, in general, means publicizing your name, program, and service to your target audience. Ethnic marketing employs the personal marketing strategies that best reflect the cultural values, beliefs, and norms of the ethnic audience you are targeting” (Guion, Kent, & Deihl, 2009). According to these authors, there are five keys to successful ethnic marketing:

1. Value the cultural uniqueness of your target group;

2. Value cooperation and bridge-building with community leaders and other organizations working within the community;

3. Value the cultural beliefs, symbols, and practices of your target group;

4. Value differences in languages, accents, practices, and social conduct;

5. Value word-of-mouth and interpersonal communication to spread your message.

Guion, L.A., Kent, H., & Diehl, D. C. (2009). Ethnic marketing: A strategy for marketing programs to diverse audiences. University of Florida. Retrieved from http://edis.ifas.ufl.edu/fy758

For this Application Assignment, review this week’s media, “Communication for Social Change Process,” and consider how you might begin to target an audience and community for your public health campaign. Also, consider potential barriers you might face in reaching these communities and how you might address them.

Submit the assignment: Part III: Engage Target Audience/Communities (34 pages) by Day 7.

Use the Communication Plan Guidelines handout from this week’s Required Resources to complete the assignment.

III: Engage Target

  • Briefly describe your target audience
    or community you selected for your public health campaign
  • Briefly explain ways you might
    involve your target audience in the public health campaign
  • Briefly describe two ways you will
    promote public relations with your target audience or community
  • Briefly explain the behavior change
    you are hoping to facilitate among your target audience and explain
    the key benefits for the target audience to change their behavior
  • Briefly describe potential
    stakeholders, community leaders, collaborative partners, or
    gate-keepers who may help you disseminate the message and encourage
    behavior change
  • Briefly explain two ways stakeholders
    might change or impact the planning or implementation process of the
    public health campaign
  • Briefly describe two potential
    barriers or challenges to accessing your target audience and explain
    why they are barriers or challenges
  • Explain two ways you might address
    those barriers


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