global m1t1
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Task
Why do companies go global?
- Sign up at the below link to view the pdf on “10 Reasons to go International” 10 Reasons to go International
- Read Ready To Go Global? 6 Tips To Help You Decide
What are Blue Oceans?
- Investigate the concept of Blue Oceans that focuses on the pursuit of differentiation and low cost while creating a new demand in the marketplace.
- Begin to read Blue Oceans Strategy
- Highly Recommended Read: Blue Ocean Strategy: How to Create Uncontested Market Space And Make The Competition Irrelevant by Kim and Mauborgne. This book presents an alternative to swimming in red oceans where competition is fierce.
Assignment:
Post in the text box here what the company is you will be using for your final project. Describe very briefly why you think it will be successful
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