Brand Cult Assignment
How can a QSR, (or a C-Store, or a Supermarket, or any retail outlet selling food that can readily be eaten while driving a car) develop a â€œcult â€œ following?
Use the four pieces of advice outlined by the SoulCycle, Drybar, and Casper executives in the Fast Company as a foundation for your strategic thinking.Remember that all four must support the overall strategy of established brand concept as a â€œcultâ€ in the lives of consumers on the go.
Again, there are no right or wrong answers.Criteria for this assignment is based on:
- Length â€“ 2- pages
- Use 2 line spacing
- Pages numbered.
- Rationale based on inductive or deductive reasoning process.In other words, does your cult strategy make sense based on support/research.
- Innovation of the recommendation/strategy will strengthen the efforts to create that cult emotion. This is definitely to be an out-of-the-box assignment.
- Remember not to just look at what other QSRs, etc. are doing.Look outside the hospitality or food sector for innovative ideas that can be adapted for dashboard dining,
- Proper grammar and spelling (with no typos).
- Organization of the paper (flow, clarity, common sense)
- Cite resources used.