Visual Rhetoric Essay

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Select a static visual document (i.e. print advertisement, a magazine cover, an online graphic, a photograph of a monument, and etc.) and analyze this document in a 4 page essay. The essay should:

  • Describe the document and its elements in detail using vivid and precise language.
  • Identify and describe the document’s potential and/or target audience.
  • Describe the document’s emotional appeal/effect.
  • Consider the author/artist/sponsor’s motivation, perspective, and legitimacy.
  • Determine and describe the document’s overall purpose, message, and/or claim.

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