HEY, I have one assignment for the subject International Marketing, where I have chosen a product Goodman Fielder from Australia i.e home country manufacturing olive oil and exporting to Singapore the

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HEY, I have one assignment for the subject International Marketing, where I have chosen a product Goodman Fielder from Australia i.e home country manufacturing olive oil and exporting to Singapore the host country as per the assignment topic.  I am sending you the assignment brief, rubric and the one more document which has covered the important topics taught in the class including theory specifically comparative advantage theory, and other implications which i expect you to look upon and to use in the assignment. I want it excellent or HD and moreover the want you to use the references as per the link which has been provided in the brief.Please do it on time and B in touch so that if i come up with any changes you can apply it on time.

HEY, I have one assignment for the subject International Marketing, where I have chosen a product Goodman Fielder from Australia i.e home country manufacturing olive oil and exporting to Singapore the
T2 2019 MPK736 Assignment 2 International Marketing Plan Rubric Performance Levels/Criteria N (0-29) N (30-49) P (50-59) C (60-69) D (70-79) HD (80-100) Explain the major trends in international trading environment including those that influence consumer buying decisions marketing approaches in international markets. ULO 1, GLO 1, GLO 8 (10 marks) 1.5 points Explanation is unclear and confusing, and is inadequately expressed with no relevance to trends in international marketing – inadequate required information is included (0.0-2.9 marks) 4.0 points Explanation is unclear, and is inadequately expressed with indirect relevance to trends in international marketing – inadequate required information is included (3.0-4.9 marks) 5.5 points Explanation is somewhat clear, and is adequately articulated with relevance to trends in international marketing – adequate required information is included (5.0-5.9 marks) 6.5 points Explanation is clear, and somewhat articulated with relevance to trends in international marketing – most required information is included (6.0-6.9 Marks) 7.5 points Explanation is clear, succinct and articulated with relevance to trends in international marketing – most required information is included in the assessmet (7.0-7.9 marks) 10 points Explanation is clear, succinct and well-articulated with relevance to trends in international marketing – all required information is included and used in the assessment (8.0-10.0 marks) Collect appropriate information for preparing an international marketing plan, assess the information and present them to support arguments. ULO 2, GLO 1, GLO3 GLO8 (15 marks) 2.2 points -the appropriate information required are not presented -the sources used are inaccurate. -lacking assessments of the information presented. (0-4.3 marks) 5.9 points -the appropriate information required are generally not presented -some of the sources used are inaccurate. -some appropriate assessments of the information are included. (4.5-7.3 marks) 8.2 points -the appropriate information required are generally presented -some of the sources used are accurate. -some good and appropriate assessments of the information are included using various points of views. (7.5-8.8 Marks) 9.7 points -the appropriate and relevant information required are presented -good sources have been used. -good and appropriate assessments of the information are included using various points of views. (9-10.3 marks) 11.2 points -the appropriate, relevant and good range of information required are presented -very good sources have been used. -excellent and appropriate assessments of the information are included using numerous points of views. -very good consolidation of information presented demonstrating high level of mastery. (10-11.8 marks) 15 points -the appropriate, relevant and extensive range of information required from the host country are presented -excellent sources have been used. -expert assessments of the information are included using numerous points of views supported by rationale and evidence. -very good consolidation of information presented demonstrating high level of mastery. (12-15 marks) Create, evaluate and present marketing strategies supported by rationale and evidence ULO3, GLO1, GLO 4, GLO8 (20 marks) 2.9 points -the marketing strategies included are confusing. –there is lack of clarity between supported strategies and personal opinion. -there are no rationale included for the strategies presented. (0-5.8 marks) 7.9 points -some of the marketing strategies included are confusing. –there is little clarity and distinction between supported strategies and personal opinion. -little rationale are included for the strategies presented. (6-9.8 Marks) 10.9 points -the marketing strategies included are generally clear. –there is some clarity and distinction between the supported strategies and personal opinion. -good rationale are included for the strategies presented. (10-11.8 marks) 10.9 points -the marketing strategies included are clear and understandable. –there is good clarity and distinction between the supported strategies and personal opinion. -very good rationale are included for the strategies presented. (10-11.8 marks) 14.9 points -the marketing strategies included are very clear, appropriate and understandable. –there is distinct and sharp clarity between the supported strategies and personal opinion. -excellent rationale are included for the strategies presented supported by evidence. (14-15.8 Marks) 14.9 points -the marketing strategies included are quite clear, appropriate, understandable and action-oriented. –there is excellent distinction between the supported strategies and personal opinion. -excellent and extensive rationale are included for the strategies presented, supported by evidence. (14-15.8 Marks) Recommend, asses and present ‘marketing mix’ strategies for a product entering a specific international market supported by rationale and evidence ULO4, GLO 1, GLO5 GLO8 (25 marks) 3.6 points -the recommended ‘marketing mix’ strategy is confusing -presents some level of judgment but very limited solutions impacting on decision making within a specific international market -recommendations present very little contextual factors but inadequate cultural dimensions of the strategy -confusing guidance as to how the recommendations might be implemented is provided (0-7.2 marks) 9.9 points -the recommended ‘marketing mix’ strategy is somewhat -presents some level of judgment but limited solutions impacting on decision making within a specific international market -recommendations present some contextual factors but inadequate cultural dimensions of the strategy -inadequate guidance as to how the recommendations might be implemented is provided (7.5-12.2 marks) 13.6 points -the recommended ‘marketing mix’ strategy is relevant and demonstrates a level of intellectual independence -consistently high level of judgment of various solutions and factors impacting on decision making within a specific international market is considered -recommendations present diversity of contextual factors and some cultural dimensions of the strategy -Some guidance as to how the recommendations might be implemented is provided (12.5-14.7 marks) 16.1 points -the recommended ‘marketing mix’ strategy is relevant, creative and demonstrates a good level of intellectual independence -consistently high level of judgment of various solutions and factors impacting on decision making within a specific international market is considered -recommendations are sensitive to a diversity of contextual factors as well as some of the ethical, logical and cultural dimensions of the strategy -detailed guidance as to how the recommendations might be implemented is provided (15-17.2 Marks) 18.6 points -the recommended ‘marketing mix’ strategy is relevant, exemplary creative and demonstrates a high level of intellectual independence -consistently high level of judgment of various solutions and factors impacting on decision making within a specific international market is considered -recommendations are sensitive to a diversity of contextual factors as well as all of the ethical, logical and cultural dimensions of the strategy -detailed and insightful guidance as to how the recommendations might be implemented is provided (17.5-19.7 marks) 25 points -the recommended ‘marketing mix’ strategy is relevant, insightfully formulated, exemplary creative and demonstrates a high level of intellectual independence -consistently high level of judgment of the pros and cons of various solutions and factors impacting on decision making within a specific international market is considered -recommendations are extremely sensitive to a diversity of contextual factors as well as all of the ethical, logical and cultural dimensions of the strategy -outstandingly detailed and insightful guidance as to how the recommendations might be implemented is provided (20-25 marks) Overall 60 N0 or above N15 or above P30 or above C36 or above D42 or above HD48 or above
HEY, I have one assignment for the subject International Marketing, where I have chosen a product Goodman Fielder from Australia i.e home country manufacturing olive oil and exporting to Singapore the
MPK736 – International Marketing T2, 2019 Assessment 2 – Marketing plan Individual assignment Due date and time: Friday 30 August 2019 at 11:59pm Word limit: 2,500 words Percentage of final grade: 30% Learning Outcome Details Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1 Demonstrate an understanding of the major trends in the international trading environment, influenced by global decision-making and the different business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets. GLO1: Discipline knowledge and capabilities GLO 8: Global citizenship ULO 2 Identify marketing strategies appropriate to industrialised, developing and infant economies and explain the relevant sources of information and analysis necessary to support the development of strategy. GLO1: Discipline knowledge and capabilities GLO 3: Digital literacy GLO 8: Global citizenship ULO3 Create and evaluate marketing strategies for international, multinational, trans-national and global operations in different contexts within a dynamic global economy. GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO8: Global citizenship ULO 4 Recommend an appropriate marketing strategy for a product entering an international market, which takes into consideration all critical factors including the marketing mix, the financial, human resource, operational and logistical implications of alternative strategies. GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving GLO8: Global citizenship Assessment Feedback: Students who submit their work by the due date will receive their marks and feedback for this assessment item on CloudDeakin 3 weeks after submission. Description / Requirements The task is to prepare an international marketing plan for a specific product/product group for a specific target country/market. This is an industry-based assignment. Please choose an Australian company for this assignment and select one of their products/product groups (manufactured goods or service) for export. The target country to which the product will be exported should be selected from the list of countries provided in the following table. The information needed for preparing this assignment must be obtained from the publicly available information provided from the company’s website, host country’s website and/or other relevant sources. Please advise the unit chair ([email protected])deakin.edu.au) by Friday 19 July 2019 of the following: The company chosen for this assignment The product chosen for this assignment The target country selected. Please note that the combination of company/product/target country cannot be duplicated. Please make your selection of a country from the following table Armenia Japan Russia Bangladesh Jordan Saudi Arabia Brunei Kuwait Singapore Cambodia Laos South Korea China Lebanon Sri Lanka Cyprus Malaysia Turkey East Timor Mongolia Taiwan Egypt Myanmar Thailand Fiji Nepal Turkmenistan Hong Kong Philippines United Arab Emirates (UAE) India Mongolia Thailand Indonesia Qatar Please also note that many countries have been intentionally excluded from the above list. The unit chair will email back to acknowledge and confirm your choices. International marketing plan format Please follow the basic format provided at the end of this document to assist you in preparing your marketing plan. Further explanations will be provided in class. Referencing: Use Harvard referencing (http://www.deakin.edu.au/students/studying/study-support/referencing/harvard) for in-text citations and the references list. Please provide on top of the first page of the assignment your: Full name Deakin ID number Deakin email address Word limit: 2,500 words Please note that the text of the format and the references listed and used in preparation of this marketing plan are excluded from the word count. Submission Instructions Submit this assignment through Assessment 2 Dropbox using the Turnitin facility on CloudDeakin. You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism. When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission. Notes Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. ‘Day’ means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impractical to assess the task after the due date. For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site. International marketing plan format Please use the following format for your assignment Executive Summary Table of Contents List of figures, Tables and Matrices 1.0 Introduction Brief presentation of the company, its history and key products. Brief presentation of the target country selected, its history, geography, the main target markets for the product selected, and the primary market entry strategy 2.0 Market Analysis – host country 2.1 Business Environment analysis 2.1.1 Political/Legal/Institutional Environments 2.1.2 Regulatory Environment (Present and anticipated) 2.1.3 Economic Environment (Conditions and Trends) 2.1.4 Social and Cultural Environment (Factors and Trends) 2.1.5 Demographic Environment (Data and Identification of Trends) 2.1.6 Natural Environment (Effect of Seasonal or Climatic Factors) 2.1.7 Physical Environment (Infrastructure Indicators) 2.2 Nature of Demand for the product selected 2.2.1 Estimate of the Size and Extent of Demand 2.2.2 Product Category Stage of Product Life Cycle 2.2.3 Competitive Structure (number of competitors and their estimated market share) in the target market 3.0 SWOT analysis 3.1 Internal Company Strengths and Weaknesses 3.2 External Market Opportunities and Threats 3.3 Implications of SWOT Analysis 4.0 Objectives – should reflect the SWOT analysis 4.1 International Objectives 4.2 Market Objectives 5.0 Recommended marketing strategy (with justification) 5.1 Target Markets Identification and Segmentation Strategy 5.2 Market Positioning 5.3 Market Entry Strategy 6.0 Marketing mix strategies (with justification) 6.1 Product and Branding Strategy 6.2 Place (Distribution) Strategy 6.3 Price Strategy Structure 6.4 Promotion Strategy 7.0 References 8.0 Appendices
HEY, I have one assignment for the subject International Marketing, where I have chosen a product Goodman Fielder from Australia i.e home country manufacturing olive oil and exporting to Singapore the
Unit 1, the aim of this unit to focus on marketing theory, International trade and international marketing management. The Review of the nature of the international market place, marketing activities and management in foreign markets from Asia-Pacific perspective. Small and medium enterprises (SME’s) perspective Learning Objectives Understanding of the dynamic international trading environment Marketing strategy available, Relevant available sources of information, selection and justification of appropriate marketing mix. The NEW INTERNATIONAL MARKETING ENVIRONMENT WHAT HAS BEEN DRIVING THE CHANGE? Communication Revolution -access to international data, impact of technology on consumer and firms. DYNAMIC INTERNATIONAL TRADE SYSTEM WTO, EMPHASIS ON BILATERAL TRADE AGREEMENTS, INFLUENCE OF TRADING BLOCS SUCH AS ASEAN, FOCUS ON STAKEHOLDERS AS WELL AS SHAREHOLDERS -Driving forces in International Marketing: Market needs, Technology, costs, governments and communication Restraining forces: Differences between national markets, controls over entry and access to markets, actual and perceived risks involved Risks in International Marketing Change in marketing management orientation Ethnocentric Orientation= seeing similarities in the market Polycentric Orientation=Decentralizing marketing Regio centric orientation focuses on group of countries with similar characteristics Geocentric Orientation= views the entire world as a potential market Theory of Comparative Advantage: the theory of comparative advantage says that countries should focus on what they do well rather than try to produce everything. The capacity to produce a good at a lower opportunity cost than competition. By specilising in the production of the good in which the country has lower comparative disadvantage, and promoting other goods, the total goods available will increase. International marketing concepts: PLC Extension Different economies at different stages will provide new growth markets for mature products. Product trade cycle refers to the life cycle of the market and assumes that a product will originate in advanced country. 2- International political and legal Environments: political and legal risks are a major factor in deciding whether to enter an international market. Government influence includes local, regional, and state government bodies as well as national government. Chapter 3 Economic and Financial Environments Globalisation, Pace of Globalisation, Global Competitors, Free Trade Agreements, COUNTRY CLASSIFICATIONS: MARKET DEVELOPMENT STAGES CLASSIFICATION ON PER CAPITA GROSS NATIONAL INCOME (GNI) 1 HIGH INCOME COUNTRIES: POST INDUSTRIES ECONOMIES, GROSS NATIONAL INCOME MORE THAN 12746$, EXAMPLE USA, JAPAN, SINGAPORE, AUSTRALIA 2 UPPER MIDDLE INCOME COUNTRIES : Industrializing Countries, GNI more than $4126 but less than $12746 example Jordan, Mongolia Country Classification: Market Development Stages Lower middle-income countries, Low Income Countries, Country classification: Nature of the Economy Old economies, New economies, Transition economies Multinational Trade: WTO IS THE MAJOR FORCE Regional trading groups, ASEAN free trade area, Bilateral free trade agreements, ADVANTAGES OF BEING IN A REGIONAL TRADE GROUP EPANSION, PRODUCTION, RATIONALISATION OF EXISTING OPERATIONS, STANDARDISATION BARRIES TO ENTERING IN INTERNATIONAL MARKET PROTECTIONIST BARRIERS, STRUCTURAL BARRIERS, STRATEGIC BARRIERS:- Tarrifs, Non-tarrifs, Measuring market income, Purchasing power parity, measuring market such as population, physical quality life, infra, Measuring Markets: Geography, DEBT, resources , Foreign exchange, International financial system INTERNATIONAL SOCIAL AND CULTURAL ENVIRONMENT Globalisation, culture, elements of culture, expressions of culture Researching International Markets

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