need a 2-page report with no plagiarism on the following company
Luxottica Company at
The 2-page report should include the following :
A. Have an analysis of the macro environment for the SBU/product (PESTEL analysis). What trends in the macro environment would positively/negatively impact the product?
B. Have a five forces analysis. Which of the forces is most important to achieve competitiveness for your chosen product/company?
C. Identify important competitive characteristics and create a strategic group map with known competitors.
[This can be a very basic map given you have reasonable information of the competing products in the available]