How can you utilize storytelling to market the same products to different generations? Choose one product / brand / company that you are familiar with.Create a brief narrative of how you would positi
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How can you utilize storytelling to market the same products to different generations?
- Choose one product / brand / company that you are familiar with.
-
Create a brief narrative of how you would position that same product to three generations:
- Gen Z (1996 –> and current)
- Millennials / Gen Y (1977-1995)
- Gen X (1965-1976)
- Include a backstory of who you’re selling to and why you think this generation would purchase that product.
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