I attached 3 discussion posts for each of them you should Your 2-paragraph posting should be written in the following format: Edit the posting for spelling, grammar, and technical writing. List the c
The Equity Alliance Between Coca-Cola and Monster: A Troubled Engagement? Chapter 8. This case discusses the recent burst of growth seen from the energy drink industry and how it affects soda companies like Coca-Cola and Pepsi. Coca-Cola and Pepsi have been archrivals in the beverage industry but recently some new competition entered in the form of energy drinks. Pepsi got a quick start by purchasing and starting their own energy drink companies while Coca-Cola was late to the party. Eventually though, Coca-Cola purchased a 17% stake in the biggest energy drink company, Monster, in an equity alliance. This was a risky strategic move for Coca-Cola as Monster and other energy drink companies are involved in lawsuits and being investigated by the FDA for the dangers of their drink. Additionally, Coca-Cola and Monster are in arbitration over Coca-Cola’s new Coke Energy which Monster claims violates their non-compete clause. Obviously this case does show a problematic strategic relationship between Coca-Cola and Monster, but I don’t believe the investment was a mistake from Coke. Monster and energy drinks as a whole have continued to rise and Monster especially is dominating the drink space. Since this case was written 4 years ago, I believe it is safe to say that the relationship between the two companies has worked out well considering the growth trajectory Monster is still on. It was a risky move by Coke but I believe it paid off and it will only grow to pay off more and more in the future.
I attached 3 discussion posts for each of them you should Your 2-paragraph posting should be written in the following format: Edit the posting for spelling, grammar, and technical writing. List the c
ChapterCase 7  Netflix: Disrupting the TV industry In 2019, Netflix had 150 million subscribers worldwide, generating $16 billion in revenues and boasting a market cap of over $150 billion. With its stock appreciating by approximately 2,600 percent over the past decade, Netflix has not only disrupted the TV industry but also established a sustainable competitive advantage through continuous innovation. The company’s journey began in 1997 as an online DVD rental shop, offering a solution to high late fees experienced by its founder, Reed Hastings, with Blockbuster. By leveraging the emerging commercial internet and focusing on DVD rentals, which were cheaper and easier to mail, Netflix gained an early advantage. Introducing a monthly subscription model with unlimited rentals and no late fees further enhanced its business model. Despite a slow start, Netflix survived the dot-com bust and thrived, eventually surpassing Blockbuster, which rejected a partnership offer. Blockbuster’s attempts to enter the online rental market proved futile, leading to its decline and eventual bankruptcy in 2010. By 2019, Netflix was confronted with several challenges that threatened its ability to sustain a competitive advantage. Firstly, competition in the streaming media industry had intensified, with media content companies like Disney, AT&T, and Comcast entering the market with their own proprietary services. These companies were becoming less inclined to license their content to Netflix, reducing the availability of popular content. Additionally, tech giants such as Apple and Amazon had also ventured into content production, further increasing competition. Developing original content is costly, as seen with HBO’s Game of Thrones and the significant investment made by Amazon and Apple TV. With limited subscriber willingness to pay for multiple services, Netflix faced pricing pressures, as evidenced by its price increase from $8 to $13 per month. Secondly, Netflix’s growth in the domestic market had slowed, necessitating international expansion. To achieve growth overseas, Netflix needed to create original content tailored to different languages and cultures, such as the award-winning Spanish-language film Roma.  Question 2: Why is competition in internet streaming services heating up? Who is jumping into the fray, and why? How do these companies differ? What do you expect the result of this intensifying competition will be going forward?     Competition in the internet streaming services industry is heating up due to the significant growth potential and profitability of the market. The rise of streaming as a preferred mode of consuming media content has attracted various companies looking to capitalize on this trend. Notable players jumping into the fray include media content companies like Disney, AT&T (owner of Time Warner, including HBO), and Comcast owner of NBCUniversal(Mohit Oberoi, (2022), who have ventured into streaming to expand their reach and directly connect with consumers. Additionally, tech giants such as Apple and Amazon have entered the streaming space to leverage their existing customer base and offer integrated content solutions. As competition intensifies, consumers are likely to see a proliferation of streaming options and exclusive content offerings. The result may include more fragmented subscription models, where consumers need to subscribe to multiple services to access desired content, and a potential consolidation of smaller players. The overall outcome will depend on factors such as content quality, pricing, user experience, and the ability to retain and attract subscribers. From this case, it is evident that the streaming media industry is highly competitive and subject to constant changes and disruptions. Companies in this space need to continuously innovate, invest in original content, and expand into new markets to sustain their competitive advantage. The case highlights the importance of adapting to evolving consumer preferences, managing content costs, and balancing pricing strategies to remain successful in the highly dynamic streaming landscape. References: Rothaermel, F. T. (2021). Strategic management. Mcgraw-Hill Education. Mohit Oberoi, M. (2022, August 4). Who owns HBO and is the company laying off employees?. Market Realist. https://marketrealist.com/media-and-entertainment/who-owns-hbo/  less
I attached 3 discussion posts for each of them you should Your 2-paragraph posting should be written in the following format: Edit the posting for spelling, grammar, and technical writing. List the c
Option 2.  What are the current technological forces (trends)  in the external environment that might affect Your company’s strategy?  Research about the trend, provide the citation for your research, and explain if it creates an opportunity of thread for the company of your choice. (provide at least 2 trends and explain as above), AND Does (this company)  have any core competencies?  If yes, what are they? Does (this company)  have a distinctive competency? If yes, what is it?  Does (this company)  have a sustainable strategy? in what way it is sustainable? Airbnb One of the current technological forces that affect Airbnbs strategy is artificial intelligence. Artificial Intelligence technologies have been increasingly used within the travel industry, and Airbnb can use these technologies to enhance user experiences, personalized recommendations, and improve the efficiency of operations. (Owen, 2021). Airbnb can also use these technologies to suggest relevant listings to guests based on their preferences and browsing behavior. Artificial intelligence minimizes the friction encountered by the platform while enhancing search, preventing fraud, and helping hosts optimize their prices. This creates an opportunity for Airbnb as the AI will allow the company to work more efficiently through improved market research, less time-consuming tasks, and overall better decision-making.  Another technological factor that is affecting Airbnb is the increasing availability of large amounts of data. These new advanced analytics tools enable Airbnb to gain insights into customer preferences, behavior, and market trends. With this approach, Airbnb is able to make personalized recommendations, targeted marketing, and improved customer experiences. (Patel, 2023). This is an opportunity for Airbnb as these advancements will allow the company to learn more about its target markets in a more efficient manner. It’s less time the company needs to spend collecting the data and more time to implement the changes made based on the data.  Airbnb has a sustainable strategy. It differentiates itself from traditional accommodations by offering unique and personalized experiences in local neighborhoods. This differentiation creates a competitive advantage that attracts travelers seeking a more authentic and immersive experience.  References: Patel, N. (2023). How Airbnb Uses Data Science to Improve Their Product and Marketing. Retrieved from: https://neilpatel.com/blog/how-airbnb-uses-data-science/  Owen, R. (October 4, 2021). Artificial Intelligence at Airbnb – Two Unique Use-Cases. Retrieved from: https://emerj.com/ai-sector-overviews/artificial-intelligence-at-airbnb/