L7 – Strategic Marketing Assignment -FINAL
The Rules of the assignments
- Tutor MUST STICK TO GUID file instructions
- Tutor must answer all questions and do all requirement
- Tutor must use Harvard style in references and citations
- Tutor must guarantee the passing score + 75 ٪
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- The total answer words for the Assignment will be approx 2000 words with Grace percentage 10% up and down.
- The plagiarism rate allowed is15%
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L7 – Strategic Marketing Assignment -FINAL The Rules of the assignments Tutor MUST STICK TO GUID file instructionsTutor must answer all questions and do all requirementTutor must use Harvard style in
Unit 10 Strateg ic Marketing Assig nment v1.0 13/02/23 For: ATHE Level 7 Diploma in Strategic Management ATHE Level 7 Extended Diploma in Strategic Management Unit 10 Strategic Marketing Assignment Assignment Scenario You have been accepted onto a Future Leaders Development Programme (FLDP) within a large organisation. It is a programme that involves developing and present ing specific projects to other programme delegates; all the projects are viewed by the CEO. The delegates come f rom across the organisation . Y ou are the sole representative f rom the Marketing Department. This is an excellent opportunity for a mbitious staf f to make an impression on senior managers and leaders . In the past , graduates f rom the programme have been promoted within the company . The introductory session of the programme is personally led and overseen by the CEO. The company is currently successful but is going through a period of intense change. T here are new competitors entering the market, whilst new technologies are changing bot h production capabilities and consumer pref erences . Task 1 You r f irst task of the programme is to prepare a presentation with accompanying notes . The presentation will be viewed by the CEO, other senior managers and programme delegates. The content of the presentation and notes should : • Analyse the relationship between corporate and marketing strateg ies • Explain how marketing strategies can contribute to competitive advantage Extension activities To achieve a Distinction , your presentation you should also evaluate the relationship between strategic intent, strategic assessment, strategic choice and the ir impact on the f ormulation of marketing strategy . Learning outcomes and assessment criteria LO 1 AC1.1, 1.2 , 1D1 Task 2 Your next task is to prepare a section of a handout to be used by f uture participants in the FLDP. You are responsible f or the section on Strategic Marketing; the f inished section will be reviewed by the CEO . Your contribution to the handout should : Unit 10 Strateg ic Marketing Assig nment v1.0 13/02/23 • Evaluate the role of marketing research and its relationship to consumer behaviour (include the dif ferent types of consumers , their behaviour in B2B and B2C markets and f actors underpinning customer loyalty ) • Evaluate the role of relationship marketing in customer behaviour analysis Extension activities To achieve a Merit , you must also analyse the inf luences on , and the psychology of , consumer behaviour . Learning outcomes and assessment criteria LO 2 AC2.1, 2.2, 2M1 Task 3 Next is a major element of the development programme. You are required to develop a realistic and workable marketing plan and strategy f or a named organisation. The ch oice of organisation is important to ensure successful completion of this task. For the selected and named org anisation y ou must : • Analyse the key considerations in creating a marketing strategy • Explain how the marketing strategy should address competitive f orces • Develop a strategic marketing plan f or your named organisation using an appropriate f ormat (include KPIs that will support monitoring ) • Develop a risk register and associated contingency plans Extension activities To achieve a Merit , you must also construct a marketing strategy f or a named organisation . To achieve a Distinction , grade you must also create monitoring systems to ensure the successf ul implementation of a marketing strategy . Learning outcomes and assessment criteria LO3 AC3.1, 3.2 LO 4 AC4.1, 4.2, 4M1, 4D1 Note : When citing sources of inf ormation that you have used, provide a ref erence using an appropriate f ormat, e.g., Harvard. Unit 10 Strateg ic Marketing Assignment v1.0 13/02/23 Guidelines for assessors The assignments submitted by learners must achieve the learning outcomes and meet the standards specif ied by the assessment criteria f or the unit. To achieve a merit or distinction grade, the learners must demonstrate that they have achieved all the criteria set f or these grades. Where work f or the pass standa rd is marginal, assessors can take account of any extension work completed by the learners. The suggested evidence listed below is how learners can demonstrate that they have met the required standards. Task LOs and AC Suggested evidence PASS Suggeste d additional evidence MERIT Suggested additional evidence DISTINCTION 1. LO1 AC 1.1, 1.2 1D1 The learner should produce a presentation and supporting handouts in a f ormat suita ble f or a prof essional audience . AC1.1 The learner must demonstrate clear understanding of marketing and corporate strategy and include a detailed analysis of how they interrelate , examining points in turn . The learner must also include an analysis of how marketing strategies are developed , looking at the dif f erent stages and examining each part of the process in detail . AC1.2 The learner should consider a range of marketing strategies and provide a clear explanation of how dif f erent approaches contribute to competitive advantage . ( This should include example s of different f orms of competitive advantage .) 1D1 The learner must show clear understanding of strategic intent, strategic assessment , strategic choice , how they interrelate and impact on each other. In the evaluation , the learner should come to reasoned judgement s on how the se f actors af f ect the f ormulation of a marketing strategy . 2 LO2 AC 2.1, 2.2 2M1 AC2.1 In the evaluation , the learner must show they understand dif ferent aspects of a market research process and how these relate to consumer behaviour , explain ing dif f erent types of consumers plus the dif f erences between B2C and B2B markets and how consumer behaviour dif fers in the different markets. The 2M1 The learner should include a range of dif ferent inf luences and an analysis of how these impact on consumer behaviour with ref erence to psychological ideas. Unit 10 Strateg ic Marketing Assignment v1.0 13/02/23 handout should specif ically address the issue of customer loyalty in the dif f erent markets. AC2.2 The learner must explain the principles of relationship marketing and , using examples , evaluate its impact on customer behaviour . 3 LO 3 AC 3.1, 3.2 LO4 AC 4.1, 4.2 4M1, 4D1 AC3. 1 The developed plan must contain suf f icient, detailed inf ormation, in an appropriate f ormat, that would make it implementable in the selected named organisation. NB. The choice of named organisation is most important f or successful completion of this task. The organisa tion should be of a size that there is an awareness of strategic marketing but should not be so large that an implementable plan is too dif f icult to produce. AC3.2 The learner should develop a risk register and show understanding of why and when contingen cy plans are required. The learner should give clear examples that directly relate to the plan which has been developed. AC4.1 The learner must provide an analysis of the key considerations required f or a marketing strategy. The evaluation must consider t he points f rom dif ferent perspectives and come to valid conclusions. AC4.2 The learner must explain, demonstrating a good understanding of dif ferent competitive f orces , how the marketing strategy can deal with their potential impact. 4M1 The learner should state the name of the organisation . The y must construct a detailed marketing strategy that draws together all the strands and supports achievement of the objectives o f the business. 4D1 The learner should create a realistic and f easible system f or monitoring the implementation of a marketing strategy. The monitoring systems presented by the learner must include dif f erent approaches to monitoring and identif ying perform ance deviations. The monitoring systems should be realistic and appropriate f or the plan and the named organisation.