1. Appraise/speculate about General Motors’ key resource strengths and
competitive capabilities within the auto industry. What competitive
liabilities and resource weaknesses does it have? What opportunities
might GM exploit? What threats to its continued success are present?
2. “Deciding which generic strategy to employ is perhaps the most
important strategic commitment a company makes – it tends to drive the
rest of the strategic actions a company decides to undertake and it sets
the whole tone for the pursuit of a competitive advantage over rivals.”
(Thompson, Chapter 5, pg. 103)
- Go to www.google.com and do a search for “low-cost strategy.” See
if you can identify several companies with a consistent low cost
strategy. What are some of the advantages and disadvantages they face?