Marekting Chapter 1 (Building an Online Marketing Foundation)

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Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.

Chapter 1 (Building an Online Marketing Foundation)

Chapter 1 does a great job of setting the base for a good online strategy. That often starts with having a strategic plan for your own website. You will serve as a consultant to one of the websites below and evaluate their strategic plan by answering the “relevant website questions” discussed in Chapter 1.

  1. What is the primary purpose of the website?
  2. List the key phrases that best describe what they are offering. Make sure to approach it from the customer’s perspective. (For instance, as the book explains if you are “lending” company, customers “borrow money.”)
  3. Do they have testimonials or success stories? If not should they have them? If so, are they appropriate?
  4. What do they want people to do when they visit the website? What’s the primary action? Is there a secondary or tertiary call to action?
  5. Does the website offer anything to prompt people to take action?

Use one of the following websites (please be sure to indicate which website you are using).

Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.

Chapter 4 (Content Marketing)

You have been contacted by a local business (either a salon or automotive part supplier – please indicate which) to help them develop their own website. They are looking for a very strategic, well-thought out plan. Using the list in Chapter 4 (pages 59-60), please answer the following:

  1. What content/pages should be included on this website and why?
  2. Discuss the updating of this content – how often? By whom? Etc. So for each of the pages you explain in part 1, how often specifically should it be updated and specifically by whom.
  3. How will you include user generated content?
  4. How will you advertise your content externally (see pages 66-70 for examples). Please be specific.

Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.

Chapter 11 (Online Public Relations)

  1. Using the guide “How to Write the Press Release” from Chapter 11 in your text, I want you to write a press release for any of the new products listed on this site (Links to an external site.)Links to an external site. (Links to an external site.)Links to an external site.– remember that the boilerplate needs to include information about the manufacturer so make sure to select a product for which you can identify the manufacturer. When writing the press release, please be sure to label each section.
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