Marketing final paper

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Assume the role of a management consultant reporting to the CEO and Board of Directors at Coca-Cola. In your report, address the following points:

  1. Define the marketing problems and opportunities.
  2. Analyze Coca-Cola’s marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends.
  3. Evaluate Coca-Cola’s product strategy of developing healthy beverages.
  4. Explain the underlying logic of Mary Minnick’s emphasis on understanding why people consume beverages.
  5. Discuss the underlying logic of the non-carb drinks strategy.
  6. Compare and contrast the performance of Coca-Cola and Pepsi.
  7. Provide recommendations to management.Pepsi.


Writing the Final Paper
The Final Paper:

  1. Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style 
  2. Must include a title page with the following:
    a. Title of paper
    b. Student’s name
    c. Course name and number
    d. Instructor’s name
    e. Date submitted
  3. Must begin with an introductory paragraph that has a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must use at least six scholarly sources, 
  7. Must document all sources in APA style, 
  8. Must include a separate reference page, formatted according to APA style 
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