Marketing/Product Development – Module 2 Brainstorming Exercise

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Based on the “Brainstorming Toolkit”, conduct a brainstorming session with a small group of people (colleague, friends, relatives, etc.) Submit your recorded effort in a typed (not scanned and hand written) format. I suggest that the Brainstorming session be related to your Plan objective, but it is not necessary for this assignment. One point not mentioned, in the Toolkit, that I have used and feel it is important is scoring the suggestions. For example, all participants score a 1 to 5 (1 being poor and 5 being a great idea) for each suggestion. The top 3 ideas are then re-scored in order to make a decision.

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