Marketing Research Survey Please answer the following questions The answer for each question should

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Marketing Research Survey

Please answer the following questions The answer for each
question should be at least 200 words

1 The food service at the headquarters of a large
corporation would like to determine how many people eat in the company
cafeteria List the survey methods by which this information could be obtained
Which method is best, and why?

2 What are the responsibilities of the moderator of a focus
group? What are two characteristics of a successful moderator? What are two
behaviors the moderator should avoid? Why is the moderator so important to
obtaining quality results?

3 Visit the Gallup organization’s web site at
wwwgallupcom What survey methods have been used by Gallup in some of the
recent surveys posted at this site? Why were these survey methods selected?

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