Message & Media:Watch the video and answer the questions.

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Overview

Media has a large effect on campaigns. For this assignment you will choose 2 political commercials from each of the Trump and Clinton 2016 campaigns (4 total) and analyze each of them for the following:

  • What do you see in the commercial? Describe images or text.
  • What do you hear in the commercial? Describe voices, music, background sound effects.
  • What do you think the commercial producers want you to feel or think? What makes you say this?
  • Do you think the ad is effective? Why or why not?

Please write in full sentences!

Some useful websites to find political commercials from the 2016 campaign include:

Please use this template to help organize your thoughts, Ad Comparison Chart.

How to Complete Your Assignment

  1. Submit your work here in the CANVAS system as a Word 97-2003, .docx or other word processing file. (Google Docs (Links to an external site.), Open Office (Links to an external site.) are also acceptable. If you are using iWorks, please convert to one of these files, as your instructor may not be able to view your document.)
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