Message & Media:Watch the video and answer the questions.

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Media has a large effect on campaigns. For this assignment you will choose 2 political commercials from each of the Trump and Clinton 2016 campaigns (4 total) and analyze each of them for the following:

  • What do you see in the commercial? Describe images or text.
  • What do you hear in the commercial? Describe voices, music, background sound effects.
  • What do you think the commercial producers want you to feel or think? What makes you say this?
  • Do you think the ad is effective? Why or why not?

Please write in full sentences!

Some useful websites to find political commercials from the 2016 campaign include:

Please use this template to help organize your thoughts, Ad Comparison Chart.

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