Minority Research Paper

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Information is in the attached file thank you. Has to get 90% on the plagiarism checker. 1. Introduction
2. Part 1: Three Target Market Summaries (Total 66 pts.)
Each answer below must include a citation using the direct URL where the information was found.
a. Total numbers in the U.S.
b. Percent of the total U. S. population
c. Rate of growth
d. Average household size
e. Average age
f. % with college degrees
g. Average or median income levels
h. Geographic location(s) – metro, states, etc.
i. Brands that have higher than average purchase for each group
j. Identify specific products which have above average usage for each group
k. Best media to use to target each group
3. Part 2: Business Potential Summaries (Total 18 pts.)
For each target market group, write a minimum of two, but no more than four paragraphs, evaluating and summarizing the overall business potential in the United States. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States.
4. Bibliography and Citations (Total 4 pts.)
o Bibliography: Criteria include credibility, date of resources, and bibliography format
o Appropriate use of Citations
Overall Grading: Writing analysis (Total 12 pts.)
• Proper use of thesis statements, paragraph, and sentence structure
• Proper utilization of grammar, including punctuation, spelling, subject, and verb usage will be analyzed.
• In order to earn all 12 pts. the paper must be error free.


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