MKT 500 Marketing Management Week 8 Discussion 1

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Traditional Communications Channels – Watch the video, Traditional Communications Channels, and answer the following questions:

Question One

  • Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.

Question Two

  • Tell us about your company or product/service. What is your positioning statement? How do you distinguish your product or company from your competitors? How will you communicate the message of your positioning statement to your targeted consumer? Describe your ad and promotion.

Question Three

  • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

Chapter Readings: A Framework for Marketing Management

  • Chapter 14: Designing and Managing Integrated Marketing Communications
  • Chapter 15: Managing Mass Communications

Video: Traditional Communications Channels

Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

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