MKT301 Principles of Marketing (Module 4 SLP) Branding Entrepreneurship and Small Business Applications Assignment Overview Marketing Presentation Time to make a marketing pitch. Design a new product
Your Name Trident University International THE PITCH IN WRITING Write a 250 to 350-word document sharing the following: A brief description of the product. Target Market and Rationale. Pricing and Distribution Strategy. Plan for Promotion. Why this project would be a good investment. 3 to 3 ½ MINUTE VIDEO You can talk about the same content that is written but don’t read it. Impromptu speaking has a different impact than reading from a screen. Video Link Video Files may be uploaded to YouTube and the link shared. Set as public or unlisted, NOT PRIVATE. Unlisted means your video will not come up in search results. Only those who know the link can view it, even if they do not have a YouTube account/username. References This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper. Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.): Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume number,(issue number), pages. Retrieved from [insert name of library database] Example: Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009). Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest. Book in online library: Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library database] Example: Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection. Newspaper in online library: Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper, pages. Retrieved from [name of library database]. Example: Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39. Retrieved from EBSCO – Academic Source Complete. Websites APA end reference for a website – with author: Author. (Year [use n.d. if not given]). Article or page title. Larger Publication Title. Retrieved from https://urladdress Example: Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved from https://www.nativeweb.org/pages/legal/shiva.html APA end reference for a website – with no author: Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from https://www.website-name/ABCDEFG-12345 Example: Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
MKT301 Principles of Marketing (Module 4 SLP) Branding Entrepreneurship and Small Business Applications Assignment Overview Marketing Presentation Time to make a marketing pitch. Design a new product
Module 4 – SLP BRANDING, ENTREPRENEURSHIP, AND SMALL BUSINESS APPLICATIONS Assignment Overview Marketing Presentation Time to make a marketing pitch. Design a new product. Let investors know why they should back the project with company resources. Be persuasive and professional. Find the entrepreneur in you. How do you create a product or service? Ever look for a product and find out it does not exist? Someone had to come up with ham and pineapple pizza, right? Keep the idea simple. If you get stumped and do not have an idea, search for “really cool products” and use one of them. Do not use a well-known name-brand product; pick something you have never heard of. Session Long Project 4 Resources Developing Pitches for Various Audiences and Goals (2022)Entrepreneurial Marketing and the Marketing Mix (2022)Marketing Strategy and the Marketing Plan (2022)Market Research, Market Opportunity Recognition, and Target Market (2022)Conducting a Feasibility Analysis (2022) SLP Assignment Over the last three modules, you have learned about marketing and developed skills that will serve you now and in the future. It is time to put those abilities to work. Be compelling. THE PITCH IN WRITING Write a 250- to 350-word document sharing the following: A brief description of the product. Target Market and Rationale. Pricing and Distribution Strategy. Plan for Promotion. Why this project would be a good investment. SLP Assignment Expectations Submission A 250- to 350-word written document using the attached template (MKT301 SLP4 Template)
MKT301 Principles of Marketing (Module 4 SLP) Branding Entrepreneurship and Small Business Applications Assignment Overview Marketing Presentation Time to make a marketing pitch. Design a new product
Your Name Trident University International THE PITCH IN WRITING Write a 250 to 350-word document sharing the following: A brief description of the product. Target Market and Rationale. Pricing and Distribution Strategy. Plan for Promotion. Why this project would be a good investment. References This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper. Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.): Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume number,(issue number), pages. Retrieved from [insert name of library database] Example: Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009). Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest. Book in online library: Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library database] Example: Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection. Newspaper in online library: Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper, pages. Retrieved from [name of library database]. Example: Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39. Retrieved from EBSCO – Academic Source Complete. Websites APA end reference for a website – with author: Author. (Year [use n.d. if not given]). Article or page title. Larger Publication Title. Retrieved from https://urladdress Example: Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved from https://www.nativeweb.org/pages/legal/shiva.html APA end reference for a website – with no author: Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from https://www.website-name/ABCDEFG-12345 Example: Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/