MKT301 Principles of Marketing SLP Assignment A “White Paper” on Inclusivity and Diversity SLP Assignment Expectations Use the attached APA-formatted template (MKT301 SLP3) to create your submissi
Module 3 – SLP MARKETING STRATEGY AND INCLUSIVE MARKETING COMMUNICATIONS Assignment Overview Diversity and Inclusivity in Marketing Whether we talk about diversity or inclusivity, the discussion is one all businesses should have to remain relevant. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status, and more. Session Long Project 3 Resources Your DEI marketing is not complete (2022) 9 Brands Winning With Inclusive Marketing (and How You Can Too) (2022)Not an Option: Cultural Sensitivity in Advertising (2022) The rise of the inclusive consumer (2022)5 Ways Diversity and Inclusion Impact the Customer Experience (2022)Microsoft Advertising Blog (2022)How brands can build inclusive campaigns year-round (2022)  SLP Assignment A “White Paper” on Inclusivity and Diversity Using the module’s readings and other research, write a white paper on best practices for diversity and inclusivity in marketing. Background Deliver a brief background of inclusivity and diversity as it pertains to marketing communications. (1/2 page) Research Required. Best Practice Examples Provide positive examples of two brands (other than Dove) that excel in this area. Explore what groups are included in their marketing communications. (1 page) Research Required. Applications Offer reasons why companies should follow through on these practices. (1/2 page) Research Required. No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. The paper should be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Refer to yourself in third-person as “manager” or you can write about what the “project team” will do, rather than saying “I” and “we.” SLP Assignment Expectations Use the attached APA-formatted template (MKT301 SLP3) to create your submission. The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: Trident University International’s cover page A paper with APA citations (2- to 3-sentence introduction, 2-page body, 2- to 3-sentence conclusion) The reference list page in APA format
MKT301 Principles of Marketing SLP Assignment A “White Paper” on Inclusivity and Diversity SLP Assignment Expectations Use the attached APA-formatted template (MKT301 SLP3) to create your submissi
0 MKT301 SLP 3 Your Name Trident University International MKT301 Principles of Marketing Due Date MKT301 SLP 3 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). A “White Paper” on Inclusivity and Diversity. Using the module’s readings and other research, write a white paper on best practices for diversity and inclusivity in marketing. No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Background Deliver a brief background of inclusivity and diversity as it pertains to marketing communications. (1/2 page) Research Required. Best Practice Examples Provide positive examples of two brands (other than Dove) that excel in this area. Explore what groups are included in their marketing communications. (1 page) Research Required. Applications Offer reasons why companies should follow through on these practices. (1/2 page) Research Required. Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: Begin your reference list on a new page. The word References should be centered and bold at the top of the page. Double-space your reference list. For each author, list the last name first followed by the initials for their first and middle names. Arrange your reference list alphabetically by the last name of the author. Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.