For this assignment, you will be discussing customer and business buyer behavior.
· Start by defining what psychological, social, and situational factors have an influence on customer and business buyer behavior. Provide at least three examples wherein a customer might experience each.
· Next, describe a time wherein you had difficulties deciding which item to purchase among many choices. What were you choosing between? What made the choice difficult? Were you looking for alternatives?
· Finally, conclude with a summary of what factors ultimately influenced your decision and why.
Your paper must include:
· A title page and reference page formatted according to APA
· At least two citations per page.
· A minimum of three outside references
· A minimum of three pages of content formatted according to APA.