1. Name and describe the major steps in the new product development process.
2. Explain why it is important for companies to continue to focus on new product development, even during a recession.
· Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.
· Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.
· Make sure amongst your references you include;
Amstrong, G, Kotler, P, Harker, M, Brennan, R, (2009) Marketing: An introduction, Prentice Hall