Module Discussion 1. Name and describe the major steps in the new product development process. 2. Explain why it is important for companies to continue to focus on new product development, even durin

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Module  Discussion

1. Name and describe the major steps in the new product development process.

2. Explain why it is important for companies to continue to focus on new product development, even during a recession.

Discussion Requirements:

·       Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.

·       Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.

·       Make sure amongst your references you include;

Amstrong, G, Kotler, P, Harker, M, Brennan, R, (2009) Marketing: An introduction, Prentice Hall

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