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1. Conduct an Internet search on a concept (Motivation) covered in chapter 8. Submit a brief (200 words or less) report on the information that you found on the concept. Include the full citations on the information sources that you used. Do not use Wikipedia as an Internet information source.

2.Kevin Plank: Founder, CEO, and Board Chair of Under Armour, go to the Internet, then answer questions 1-3 from the case. www.underarmour.com

Please type each question as a heading and then type your answer below the question.

  • According Herzbergs two factor theory of motivation, was Planks motivation to create a new category of performance apparel driven by intrinsic(motivator) factors?
  • According to McClellands manifest theory of motivation, people are motivated by needs of achievement, power and affiliation, Which of these needs would you attribute to plank? If you were to rank them in order of significance to Plank, which will be first, second and third?
  • Whats the evidence in the case that job enrichment is a key part of the way work is done at Under Armour? 

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