Now that we are beginning the final stage of the social media marketing plan (SMMP), Cherie would like you to create a brief contingency strategy. This should be based on three macro-environmental factors that may potentially impact the iShirt campaign.

Instructions:

In preparation for your presentation to senior management, you need to complete the SWOT analysis and determine external forces that could impact the iShirt campaign. Key elements of this Phase include:

• Complete the SWOT analysis – Create the Weaknesses and Threats portion of the SWOT in the chart template. Refer to Figure 4-1 in the textbook for examples.

• Choose three macro-environmental forces that could impact the SMMP – Please explain how these three external forces could affect the iShirt campaign, and how Apple could prepare to adapt.

***** This Phase 6 submission will become part of your final project ***** Here are the requirements for the Phase 6 part of your final plan:

• Using the Phase Six Worksheet provided in the assignment, create a one-two page paper describing the Phase 6 part of your final plan (plus separate Reference page and SWOT analysis).

• Include at least 2 separate credible resources to back up the details of your plan.

• This is a business course so spelling, grammar & professional business writing

format count.

• Refer to the final Social Media Marketing Plan for assignment details and grading

rubric.