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Facebook Strategic Audit IV. Internal Environment: Strength and Weaknesses (SWOT) and SWOT Analysis A. Structure and Organizational Characteristics: One of the major operational pillars upon which Facebook stands is functional organizational structure which drives its day-to-day processes effectively. The firm boasts diverse departments ranging from engineering to marketing with each headed by well-seasoned experts whose cumulative know-how derives growth in their specific fields. By so doing executing this arrangement the effective coordination amongst different units becomes possible hence bolstering proficiency all round. Also worth mentioning is Facebook’s embraced concept of dispersed decision-making resulting in encouraging employees’ autonomy hence nurturing creativity thereby boosting morale amongst its team members from diverse strata thereof within the organization’s hierarchy chain.1 B. Culture Collaboration, innovation, openness, and speed are cornerstones that define Facebook’s unique corporate identity. The company places great emphasis on innovative thinking among its employees- encouraging them to abandon conventional methods fostering open communication channels where diversity sparks creativity thus enabling collaborative efforts directed at producing results that surpass expectations quickly.2 Facebook attracts top talent because it has managed through its collaborative efforts driven by innovative thinking practices geared towards promoting individuality, while uniting employee strength it has transferred benefits from cross-functional cooperation effectively driving lasting success despite persistently changing tech trends. As with any other organization, challenges are part of Facebook’s culture. Fast-paced environments although exciting may become mentally demanding triggering intense pressure levels for employees- causing exhaustion at work or other life aspects. Additionally, the company has faced ethical concerns related to privacy matters stemming from its disruptive approach which inevitably puts certain groups at risk.3 C. The Four P’s of Facebook Product:4 With Facebook’s advertising platform, enterprises can reach their target audience effortlessly. The advertising solution encompasses diverse ad formats like selective carousels, sponsored posts, image, and video ads backed by advanced targeting options harnessing demographic data, interests, and user behavior analysis in real-time. Price32 In providing massive online exposure for businesses Facebook has created a lucrative advertising platform utilizing a cost-effective model of either cost per click (CPC) or cost per impression (CPM). Such attractive deals are auctioned off between advertisers based on various criteria such as audience targeting, ad placement and competitor strength with prices correspondingly fluctuating. Promotion32 In order to support businesses in enhancing their promotional efforts on its platform, Facebook provides a diverse range of tools and features. This includes call-to-action buttons for advertisements along with other functionalities like scheduled placements or targeted targeting options. Additionally, there exists provision for running an A/B test amongst various ad variations in accordance with business goals aimed at improved engagement levels. Place32 Businesses leverage Facebooks diverse advertising platform to gain an edge in promoting their offerings across an array of strategic placement channels on this social media giant. They can display their content using numerous options like the Facebook News Feed, Instagram feed Stories, Audience Network or Messenger. A. Financial Resources In the realm of technology as well as social media industries, one cannot ignore heavyweight players such as Facebook, Google, or Twitter. While generating revenues through advertising for both Facebook and Google is their primary source of income stream; this doesn’t hold true for Twitter albeit being dependent on advertisement to some extent. A few metrics worth attention whilst comparing them are Revenue earned, Profitability figures and their user bases. Starting with sensational revenue growth followed by exceptional profit margins owing to an ever-growing massive user base alongside a marketing strategy puts Facebook in a good place. Nevertheless, both Facebook and Google seem capable of churning significant profits out of their sturdy operations whilst twitter struggles achieving consistent profitability although it has shown improvement over time Table of Internal Environment Analysis of Strategic Factors (SWOT) – Situational Analysis 1. Massive User base (STRENGTH)5: An area where Facebook excels significantly is through having an enormous and widespread user base comprising billions of active subscribers worldwide. By utilizing this potent leverage well, Facebook draws advertisers towards itself which results in generating ample revenue while retaining dominance over social media platforms. 2. Data and targeting capabilities (STRENGTH): Facebook boasts a wealth of user data that allows for the provision of highly targeted advertising services. Advanced algorithms and tools available on the platform enable advertisers to segment demographics cater to varying interests and tap into different consumption patterns. By capitalizing on these features businesses can have a competitive edge over rivals.6 3. Privacy Concerns (WEAKNESS): Facebooks user privacy and data breaches have been the subject of intense scrutiny and criticism. This has resulted in serious legal and regulatory challenges, widespread public skepticism and the possibility of a diminished user base. All of these factors are negatively impacting the companys reputation and could impede future growth.7 4. Content Moderation Challenges (WEAKNESS): Managing the vast quantities of content on Facebook remains a persistent hurdle for the platform due to issues such as fake news, incendiary speech, and harmful posts. Failure to address these challenges effectively could jeopardize user engagement levels and trigger regulatory measures.8 5. Advertising Growth (OPPORTUNITY): The steady escalation of the digital advertising industry offers promising potentials for Facebook to broaden its advertising revenue. As companies devote more funds towards internet-based marketing, Facebook stands a chance to gain from its robust ad targeting abilities.9 6. Mobile Advertising (OPPORTUNITY): By embracing the rise of smartphones and mobile internet usage worldwide Facebook positions itself favorably to take advantage of opportunities within the mobile advertising space. The company is focused on capitalizing on this phenomenon as it continues to unfold enabling it to grow its foothold within this highly competitive sector. 7. Intense Competition (THREAT): In light of stiff opposition from established companies as well as emerging players Facebook is facing intense competition in the industry. Novel features and differentiated user experiences offered by competitors pose a significant threat to Facebooks platform as they could attract users away affecting its dominion over the market. 8. Regulatory and Legal Landscape (THREAT): Facebook encounters significant opposition owing to heightened regulatory scrutiny driven by shifting privacy regulations. Compliance with evolving law demands prompt adaptation from the corporation; failure to comply poses a significant threat. As costs rise concurrently with limitations on the application of data, this phenomenon possesses a negative implication concerning Facebook’s operational basis of profit generation if not adequately addressed.10 Review of Mission and Objectives The success of Facebook within the social media sector owes much credit to its mission statement that steers its development. “To give people the power to build community and bring the world closer together,” expresses Facebook’s dedication towards connecting people fostering community through meaningful interactions. It reiterates values such as inclusiveness connectivity while empowering users that are important in today’s digital era. Despite facing challenges along with criticism leveled at it- Facebook remains resolute in answering that call by utilizing its mission statement which acts as both shield-and-sword; by taking concrete steps towards societal issues administration enhancing user experiences towards making positive contributions towards society fostering inclusive communities. V. Strategic Alternatives and Recommended Strategy SWOT MATRIX Strategic Alternatives VII. Implementation To implement Facebook’s recommended strategy, several programs could be implemented to restructure, redefine roles & responsibilities while aligning their culture with established quality metrics which helps with performance improvements. Of particular note is Total Quality Management (TQM) programs that can help incorporate diverse perspectives in arriving at common understandings of value-providing areas within the organization. For example, these identified goals could revolve around process improvement areas like customer satisfaction, operational efficiency, or creation of new markets. Collaborative efforts between strategic planners are paramount when developing these programs to secure alignment among all institutional stakeholder groups towards shared objectives – recognizing that these groups may comprise both internal staff plus subject matter experts from relevant fields. Crucially too, cost-benefit analysis must be carried out where appropriate along with a pro forma budget estimate developed early on. Program ownership would involve senior management personnel or thoroughly trained & knowledgeable program managers; ensuring they command necessary resources & authority throughout their implementation timeline. Developing execution plans based on practical timelines and priorities is significant in this regard as it carefully considers organizational capacity for change, project dependencies and potential impact scope assessment. VIII. Evaluation and Control Evaluating performance after implementing new strategies requires establishing an effective system for planning, executing and managing processes & finances at Facebook. A useful tool for doing so is a strategic balanced scorecard that evaluates strategy execution & performance management with emphasis on finance-related matters. By employing a strategic balanced scorecard at Facebook to appraise its implemented strategy’s impact upon company performance, assessments can be made regarding potential value-additions across both organizational processes & financial outcomes alike. Such evaluations readies companies like Facebook with information critical empowering effectual decision-making ranging from strategies’ continuance or evolution. References Organimi. (n.d.). Facebook’s organizational structure [Interactive Chart]. Organimi. https://www.organimi.com/organizational-structures/facebook/  Misha. (2022). 6 things to know about the workplace culture at facebook. Carrus. https://www.carrus.io/blog/6-things-to-know-about-the-workplace-culture-at-facebook  Perrigo, B. (2021, October 28). What it’s like working at Facebook, per facebook papers. Time. https://time.com/6110829/working-at-facebook-papers/  Kissinger, D. (2018, June 18). Facebook Inc.’s Marketing Mix (4PS) analysis. Panmore Institute. https://panmore.com/facebook-inc-marketing-mix-4ps-analysis#:~:text=Photo%3A%20Public%20Domain)-,Facebook%20Inc.,and%20Price%20(the%204Ps).  FACEBOOK, INC. FB-12.31.2013-10K. (n.d.). https://www.sec.gov/Archives/edgar/data/1326801/000132680114000007/fb-12312013x10k.htm  Murgia, M., & Murphy, H. (2019, August 20). Facebook unveils tool that allows users to curb targeted advertising. Subscribe to read | Financial Times. https://www.ft.com/content/4fa74636-c31f-11e9-a8e9-296ca66511c9  Cadwalladr, C. (2018, March 17). Revealed: 50 million facebook profiles harvested for Cambridge Analytica in major data breach. The Guardian. https://www.theguardian.com/news/2018/mar/17/cambridge-analytica-facebook-influence-us-election  META. (n.d.). Misinformation. Transparency Center. https://transparency.fb.com/policies/community-standards/misinformation  Muhammad, F. (2023, May 5). Advertising evolution: How personalization has improved over time. Instapage. https://instapage.com/blog/advertising-evolution-how-personalization-has-improved-over-time-4/  Vedova, H., & Technology, T. F. O. of. (2022, January 27). FTC imposes $5 billion penalty and sweeping new privacy restrictions on Facebook. Federal Trade Commission. https://www.ftc.gov/news-events/news/press-releases/2019/07/ftc-imposes-5-billion-penalty-sweeping-new-privacy-restrictions-facebook  1 Organimi. (n.d.) 2 Misha. (2022) 3 Perrigo, B. (2021) 4 Kissinger, D. (2018) 5 FACEBOOK, INC. ( n.d.) 6 Murgia, M., & Murphy, H. (2019) 7 Cadwalladr, C. (2018) 8 META. (n.d.) 9 Muhammad, F. (2023) 10 Vedova, H., & Technology, T. F. O. of. (2022)
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Part 1– Strategic Audit Paper – BUAD 455 Assumptions:  In this project, imagine that you (students) are highly paid consultants for the assigned company.  The consultant‘s task is to carefully audit the strategy of a major corporation and prepare a formal report and give a formal presentation.  This paper is written for executives of a company who will use this information to decide about strategy formulation, implementation, evaluation, and control process of their firm.  These executives are relying on this research to make decisions for their companies.  The writing style is formal.  All tables and figures have to have a number and a title.  Avoid using “my paper,” “I,” and similar terms.  Be specific, direct, and to the point.  Avoid unclear, obvious, general, incorrect, and unsubstantiated personal views.  All facts have to be supported by research and footnotes.  Use the outline format.  Use sentences rather than one word to describe situations.  The following are guidelines for writing your Strategic Audit, and it is a modified version taken from your textbook.   Paper – Guidelines and template   ·      This paper will be a component of your strategic audit, ·      This is an individual paper, not a group paper, ·      Keep the titles and subtitles as it is given in this format, ·      Answer the questions under each topic before writing your paper.  Use your answers for explanations of the titles and subtitles (the body of your paper.)  are contents of the strategic audit.  Include this information in the body of your paper; however, you may not have an answer to all questions.  Do not write in the form of question and answer.  These questions are used to show the content of the paper. Remove all instructions from your paper. Your paper will be a formal report. Write this paper in an outline format but with complete sentences.  Use the same titles that are used in this paper, and it is identified in yellow.     This is the start of part 1 for your case analysis. I. History and Background information about the company   Timetable: Identify the timetable of important events in the company.  Include events that resulted in changing the strategy or structure of the company. (not more than ½ page)   II.     Current Situation Current Performance   How did the corporation perform in the past year?  Include overall financial performance in terms of return on investment, market share, and profitability?    B.    Strategic Posture   What are the corporation’s current mission, objectives, strategies, and policies? Indicate if they are clearly stated, or are they barely implied from the performance?   Mission:  Research the mission statement of your case.  State it in this part of the paper. If you copy the mission statement, make sure to show your source plus use quotation for it (“…”)   Objectives: What are the corporate, business, and functional objectives?  List 3 objectives. Are they consistent with each other, with the mission, and with the internal and external environments?   Strategies: What strategy or a mix of strategies is the corporation following?  List 3 strategies. Are they consistent with each other, with the mission and objectives, and internal and external environments?   Policies: What is the major policy (ies)?  Are they consistent with each other, with the mission, objectives, strategies, and internal and external environments? (one paragraph)   Do the current mission, objectives, strategies, and policies reflect the corporation’s international operations-whether global or multi-domestic?     III.   Corporate Governance Limit this part to 5 executives for this class only.   Identify the major board of directors and top management and provide a brief background about their demographic and experience. (less than one page)       External Environment: Opportunities and Threats   (Part of SWOT Analysis)   The following factors are from outside the corporation and have an impact on the operation of the organization.  In most situations, the corporation has little or no control over these factors.  Information in this part is based on the review of industries, literature, and available facts through statistical sources.  Do not answer in questions and answer format. Find an answer to as many questions as related to your case.  You do not have to answer all questions if it is not related to your case.   Use an outline format with complete sentences rather than one word. Try to find an answer to as many questions as possible.  Be specific, to the point, support with facts, and avoid lecturing.  All sources have to be identified by footnotes. Use APA format.   A.   Societal Environment What general environment forces are currently affecting both the corporation and the industries in which it competes?  Which present current or future threats?  Opportunities? For each title below, list the trends, footnote it, and use your analysis to indicate which one is future threats and opportunities.  Show these titles in your paper. Economic trends ( list trends and explain if each trend is an opportunity or threat)       –       –       – Technological  trends       –       –       – Political-legal trends       –       –       – Socio-cultural trends       –       –       – Are these forces different in other regions of the world?   B.  Task Environment   What forces drive industry competition?  Are these forces the same globally, or do they vary from country to country?  Include the Relative power of unions, governments, special interest groups, etc. Identify five competitive forces and analyze them:   The threat of new entrants Bargaining power of buyers The threat of substitute products or services Bargaining power of suppliers Rivalry among competing firms   What key factors in the immediate environment (that is, customers, competitors, suppliers, creditors, labor unions, governments, trade associations, interest groups, local communities, and shareholders) currently affect the corporation?  Which are current or future threats?  Opportunities?   List all opportunities and threats that are facing the organization and provide explanations.  List them in order of their impacts.   Show “Strategic Group” analysis.   Show Table of External Environment and explain highlights of the table.   Summary of External Factors Which of these forces and factors are the most important to the corporation and the industries it competes w
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FACEBOOK’S STRATEGIC AUDIT Strategic Audit Facebook Student’s Name University Date Part 2 II. Internal Environment Structure of the Company Facebook has a CEO, COO, CFO, CTO, and Chief Product Officer (previously) in a hierarchical organizational structure. Mark Zuckerberg, the company’s CEO, has a lot of power. It is through his responsibility for the greater part of casting voting shares. Additionally, the business has a board of directors. It provides supervision and direction. Culture of the Organization Facebook’s way of life is known for being speedy. Additionally, it is collaborative and innovative. Creativity, accountability, and ongoing education are all incorporated into the company’s values. The purpose of the company is crucial. Its goal is to connect people and make the world more open and connected (Brill, 2022). Diversity is also emphasized in Facebook’s culture. The organization has put forth attempts to increase variety among its workers. Facebook’s marketing mix’s advantages and disadvantages: The Four Ps Good: Facebook’s principal item is its online entertainment stage. Users can connect with friends, family, and businesses through it. The platform is changing. It has elements like gatherings, occasions, and a commercial center (Tien, 2022). One of its strengths is Facebook’s product’s capacity to keep users engaged. Using calculations customize content to their inclinations. On the other hand, the platform has been criticized for handling user data and privacy concerns. Price: Advertising is Facebook’s main source of revenue. A bidding system determines the price. The organization has an enormous client base. Advertisers find it to be an appealing platform as a result. However, the company faces price competition from Google and Amazon, among other advertising platforms. Place: Facebook is an internet-based stage open through cell phones and work areas. The organization has a worldwide reach. The clients are in pretty much every country. The platform can be used for free. Advertising, on the other hand, is the source of revenue for the company. Promotion: Targeted advertising is the primary focus of Facebook’s marketing strategy. Advertisers can use it to reach specific audiences. Behavior, interests, and demographics determine it. Additionally, the company makes use of social media influencers and content marketing (Lutz et al., 2023). One of the qualities of Facebook’s advancement procedure is its capacity to furnish publicists with the itemized investigation and bits of knowledge. It becomes simple to examine how their advertisements perform. Be that as it may, the organization has confronted analysis for its treatment of political advertisements. On its platform, it includes the dissemination of false information. Financial Resources The following table compares the financial ratios of Facebook, Twitter, and Snap Inc. for the year 2020: TABLE. Financial Ratio Facebook Twitter Snap Inc. Return on Equity (%) 23.2 4.3 -43.7 Gross Profit Margin (%) 81.9 67.1 47.8 Debt-to-Equity Ratio 0.00 0.57 0.76 Interpretation of the Table: The profitability of a business is measured by return on equity. It shows how much benefit an organization creates with investors’ cash. Compared to Snap Inc. and Twitter, Facebook’s higher return on equity indicates that it generates profits more effectively. Facebook generates revenue from its products more effectively because it has a higher gross profit margin than Snap Inc. and Twitter. Twitter and Snap Inc., on the other hand, have a higher debt-to-equity ratio than Facebook. It suggests that Facebook has better financial standing. Financial Position Indicator: Three marks of Facebook’s monetary situation for the beyond three years are as per the following: Income Development: Facebook’s revenue has consistently increased over the past three years. Income of $70.7 billion in 2020, up from $55.8 billion in 2018 (Lutz et al., 2023). It suggests that Facebook’s business strategy can last. It has the potential to expand in the future. Net Profit: Facebook’s net income has consistently increased over the past three years. It had a net gain of $29.1 billion in 2020, up from $22.1 billion in 2018. It shows that Facebook is making a lot of money from its business. Engagement of Users: Facebook has had areas of strength for staying the beyond three years. It has over 2.7 billion month-to-month dynamic clients starting around 2021. It demonstrates that Facebook’s foundation is yet important and sought after among clients (Swathi and Sujatha, 2022). III. SWOT Analysis – Situational Analysis Strengths: Large User Base: Facebook has over 2.7 billion monthly active users. It makes it one of the largest social media platforms. It gives Facebook a significant advantage over its competitors. Strong Financial Position: Facebook has a strong financial position with consistent revenue. Net income growth over the past three years has also risen. The company also has no debt. It gives it more flexibility to invest in future growth opportunities. Innovative Culture: Facebook’s culture is known for being innovative and fast-paced. It allows the company to quickly adapt to changing market trends and user needs (Camacho and Barrios, 2022). Advertising Platform: Facebook’s advertising platform is a significant strength. It allows advertisers to reach specific target audiences. It does this with detailed analytics and insights into the performance of its ads. Diversified Product Portfolio: Weaknesses Privacy Concerns: Facebook has faced criticism for handling user data and privacy concerns. It has damaged its reputation and trust among users. Dependence on Advertising: Facebook’s main source of revenue is through advertising. It makes the company vulnerable to changes in the advertising market and user behavior. Regulatory Scrutiny: Facebook is facing increasing regulatory scrutiny from governments and regulators. It threatens its business model (Camacho and Barrios, 2022). The ability to collect and use user data is also threatened. Monetization of New Products: Facebook has struggled to monetize new products such as Instagram and WhatsApp. It limits its ability to generate revenue from these platforms. Competition: The social media industry is highly competitive. Competitors like Twitter, Snapchat, and TikTok are eager to gain market share. It puts pressure on Facebook to innovate and stay relevant among users. Opportunities E-commerce: The rise of e-commerce presents an opportunity for Facebook. It can expand its revenue streams. Offering new services to users will also be easy. Metaverse: Facebook’s vision for the Metaverse presents an opportunity to expand its product offering. It can also create new revenue streams. Augmented Reality: Diversity and Inclusion: Expansion into New Markets: Facebook can potentially expand into new markets. For example, healthcare, education, and finance. It presents new revenue opportunities for the company. Threats: Privacy Regulations: Increasing regulations on privacy and data protection pose a threat to Facebook’s business model. The ability to collect and use user data is also threatened. Competition: The social media industry is highly competitive. New platforms are emerging all the time (Camacho and Barrios, 2022). It puts pressure on Facebook to innovate and stay relevant among users. Cybersecurity Threats: The increasing sophistication of cybersecurity threats presents a risk to Facebook’s platform and user data. Changing User Behavior: Changes in user behavior. For example, a shift towards more private communication channels. It poses a threat to Facebook’s advertising business model. Negative Public Perception: Facebook has faced significant criticism and media coverage in recent years, damaging its reputation. 1V. Recommended Strategy Based on the SWOT analysis, I recommend the company pursue a differentiation strategy. The company should focus on developing unique products. They appeal to environmentally conscious consumers and those who prioritize their health. At the corporate level, the company should invest in research and development. It creates new products that differentiate itself from competitors. At the business level, the company should expand its product portfolio. It should include eco-friendly and health-focused products. The company should focus on developing efficient supply chain management systems at the functional level. It will reduce its dependence on key suppliers and improve its international presence. V. Justification The strategy I propose addresses long-term issues such as a limited product portfolio and reliance on a few key suppliers. The company can provide more options by investing in R&D and expanding its product portfolio. It will lessen reliance on a small number of suppliers. It will make the business more competitive. As a result, it will be less prone to disruptions in the supply chain. The organization will temporarily profit from the developing interest in eco-accommodating and solid items. This trend will likely continue. The organization will want to draw in additional clients by zeroing in on these areas. It will get a bigger share of the market. The company can effectively address the strategic factors identified in the SWOT analysis by pursuing a differentiation strategy (Lutz et al., 2023). The company’s well-known brand and established distribution channels will be used to promote and sell these individual products. VI. Policy Development The following policies should be developed or revised to effectively implement the recommended strategy: Innovative Work Strategy: The company’s commitment to investing in R&D should be outlined in this policy. It will make products that are different and new. Item Portfolio Strategy: This strategy should direct the turn of events and extension of the organization’s item portfolio. Production network the executives’ Strategy: This approach should zero in on creating a proficient store network in the executives’ frameworks. VII. Implementation. The following programs need to be created to put the suggested strategy into action: Program for Research and Development: This program ought to be created by the innovative work group. It will be done in conjunction with the sales and marketing teams. The program ought to zero in on growing new and creative items. Program for Product Expansion: The company’s product portfolio should be the program’s primary focus. It will lessen the organization’s reliance on key providers and work on its worldwide presence. The teams that oversee each area should create the programs. Info and direction from senior administration are fundamental. Before implementation, senior management should approve the programs. It is possible to finance the programs. The company has already allocated funds for product development and research and development. Even though the supply chain management program necessitates additional funding, the advantages of lessening reliance on significant suppliers and strengthening international presence outweigh the cost. The programs should be prioritized and scheduled based on the company’s strategic goals and available resources. The projects ought to be carried out in stages, with standard checking and assessment to guarantee they are on target and accomplishing the ideal outcomes. VIII. Evaluation and Control To evaluate the company’s financial position, I recommend using a balanced scorecard approach. The balanced scorecard approach evaluates a company’s performance from four perspectives: financial, customer, internal processes, and learning and growth. The financial perspective evaluates the company’s financial performance. It includes revenue growth, profitability, and return on investment. The customer perspective evaluates the company’s ability to satisfy its customers (Lutz et al., 2023). It includes customer satisfaction, loyalty, and retention. The internal processes perspective evaluates the efficiency and effectiveness of the company’s internal processes, including supply chain management and product development. The learning and growth perspective evaluates the company’s ability to innovate and improve. It includes employee training and development and research and development. VIII. Conclusion In conclusion, I recommend that the company pursue a differentiation strategy by developing unique products that appeal to environmentally conscious and health-focused consumers. The company should develop policies and programs focused on research and development, product expansion, and supply chain management to guide effective implementation (Tien, 2022). The programs should be developed by the respective teams responsible for each area, with input and guidance from senior management. The company should use a balanced scorecard approach to evaluate its financial position and regularly monitor and evaluate the programs to ensure they achieve the desired results. References Büchi, M., Fosch-Villaronga, E., Lutz, C., Tamò-Larrieux, A., & Velidi, S. (2023). Making sense of algorithmic profiling: user perceptions on Facebook. Information, Communication & Society, 26(4), 809-825. Brill, M. (2022). David Brill Landscaping Website Reconstruction and Facebook Rebrand. Camacho, S., & Barrios, A. (2022). Social commerce affordances for female entrepreneurship: the case of Facebook. Electronic Markets, 32(3), 1145-1167. Kraus, S., Kanbach, D. K., Krysta, P. M., Steinhoff, M. M., & Tomini, N. (2022). Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?. International Journal of Entrepreneurial Behavior & Research. Swathi, P. K., & Sujatha, K. S. (2022). Comparative Case study analysis of Social Media Platforms-Instagram, Facebook, and Snapchat. Tien, N. H. (2022). Analysis of employer branding strategy of Facebook and experiences for Vietnam high-tech corporation.

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