Promotional Strategy

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Please this paper needs no introduction paragraph, just stick to answering the questions below. Please refer to Chapter 13 and 16 of textbook.

1. The concept of standardization and customization applies to all aspects of Promotion Strategy. The following questions are based on “Can Sales Promotion Go Global”. 2 Pages

a) Define all of the components of promotion strategy, i.e., advertising, sales promotion, public relations, personal selling, and direct marketing. Can all these components be standardized or do they need to be customized in devising a global promotions strategy?

b) Are there promotion strategy components that are more easily standardized for consumer products than for industrial products? If so, identify and explain which one(s). If not, explain why you don’t believe that to be true.

c) In the context of global markets, explain the significance of social media as a promotional tool. Analyze its specific pros and cons as it pertains to global promotions (You may conduct additional research and use external sources of information to explain your answer, but be sure to cite all your sources of information after each answer.)

2. The following questions are based on the HBS Kentucky Fried Chicken—Japan (KFC-J) case. Please do not conduct additional research either on the Internet or in the library nor introduce additional information from external sources to any of the HBS case questions. 2 Pages

a) Based on your assessment, what is the central problem facing KFC-J?

b) What are the four key action issues for which different strategies/solutions need to be articulated? Describe each of them in substantive detail.

c) Describe in substantive detail the three stages in country’s management evolution discussed in the case.

d) What implications and cues you can draw from the three stages in country’s management evolution that will help you identify various options for managing Loy Weston, i.e., what options do you have if you were the Weston’s manager in HQ? What would YOU do with him? Then, based on your assessment, what should be the best option that Mayer should consider relative to Weston?

3. The following questions are based on the HBS Airbus A3XX case. Please do not conduct additional research either on the Internet or in the library nor introduce additional information from external sources to any of the HBS case questions. 2 Pages

a) What is the problem facing Airbus?

b) What arguments can you posit for and against the launch of the Airbus A3XX?

c) What are the considerations that should be taken into account of its various constituents that influence the launch of the Airbus A3XX?

d) Even if you recommended against the launch of A3XX, identify and discuss each of the following:

i. What target market do you suggest that Airbus should pursue for the A3XX?

ii. What product strategy do you suggest that Airbus should use for the A3XX?

iii. What promotion strategy do you suggest that Airbus should use for the A3XX?

iv. What pricing strategy do you suggest that Airbus should use for the A3XX?

v. What distribution strategy do you suggest that Airbus should use for the A3XX?

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