Assume that you and two friends are debating whether to open an automotive and service retail chain that will be called Auto-Mart. Initially, Auto-Mart will open three stores locally, but the business plan anticipates going nationwide within five years. Currently, you and your future business partners are debating whether to focus Auto- Mart on a “do-it-yourself” or “do-it-for-me” business strategy. A “do-it-yourself” business strategy emphasizes the sale of retail auto parts that customers will use themselves to repair and service their cars. A “do-it-for-me” business strategy emphasizes the offering of maintenance and service for customers.
1. In groups of three or four, discuss whether to implement a “do-it-yourself” or “do-it-for-me” business strategy. List the advantages of each strategy and arrive at a conclusion as to which strategy to implement.
2. Provide examples of real world businesses that use “do-it-yourself” or “do-it-forme” business strategies.