PSY3738CBE Section 01CBE The Psychology of Social Media
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Deliverable 1 – Agenda-Setting Theory
Competency
Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.
Instructions
Many people get all or most of their news from social media. For this project, we are going to be analyzing the content of several social media sites from major news sources, paying particular attention to social media standards, practices, and regulation.
Where do you get your news? Start by going to one major news site’s FACEBOOK page (CNN, MSNBC, FOX, etc.) Try another different news site’s TWITTER feed, and third choose another social media site such as Reddit, Pinterest, or another (preferably one you use, if there is one).
Analyze the sites in a 3-5 page total paper. In your analysis, be sure to include the following:
- General introduction to your thoughts on the social media you studied
- Several social media practices you observed (e.g., what gets the most interaction?)
- Examples of regulation of social media and discussion of such regulation (Is it good, bad, or indifferent? How could circumstances change the situation?)
- Analysis of ethical concerns (e.g., can you see examples of bias?)
- What is the culture of each site – how do users seem to respond to questionable items? (Is racism or open mocking ignored or pursued?)
- Conclusion of your findings
Grading Rubric
| F | F | C | B | A |
| 0 | 1 | 2 | 3 | 4 |
| Not Submitted | No Pass | Competence | Proficiency | Mastery |
| Not Submitted | Failed to provide a general introduction | Gave a bit of introduction, but you need to provide more details or make other corrections as described by the feedback you are receiving. | Gave a good, basic introduction. | Gave a strong, in-depth introduction. |
| Not Submitted | Failed to identify several social media practices | Briefly mentioned a practice or two, but you need to provide more details or make other corrections as described by the feedback you are receiving. | Identified and gave some discussion of several social media practices. | Identified and thoroughly analyzed several social media practices. |
| Not Submitted | Failed to provide several examples of regulation | Gave an example of regulation, but you need to provide more details or make other corrections as described by the feedback you are receiving. | Gave several examples of social media regulation and considered in some depth. | Gave several good examples of social media regulation and an insightful analysis of impact. |
| Not Submitted | Failed to analyze ethical concerns | Mentioned an ethical concern, but you need to provide more details or make other corrections as described by the feedback you are receiving. | Analyzed several ethical consideration with basic impact. | Thoroughly analyzed several ethical consideration. |
| Not Submitted | Failed to identify users’ response(s) to questionable responses | Briefly described users’ response to questionable responses, but you need to provide more details or make other corrections as described by the feedback you are receiving. | Identified and discussed in brief the culture of the different sites. | Thoughtfully and completely considered the culture of the sites. |
| Not Submitted | Failed to give a conclusion | Gave a bit of conclusion, but you need to provide more details or make other corrections as described by the feedback you are receiving. | Gave a basic conclusion | Gave a thorough, insightful conclusion. |
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