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Individual Exercise 9.1 Start Assignment Twitter Layoff Message Preparation Review “Sending Negative Organizational News” on pp. 207–209 of the textbook. Your Assignment Perhaps the best example of a bad news message is a layoff memo. Just days after Elon Musk purchased Twitter, the new CEO sent a short email confirming what employees expected: Team, In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday. We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward. Given the nature of our distributed workforce and our desire to inform impacted individuals as quickly as possible, communications for this process will take place via email. By 9AM PST on Friday Nov. 4th, everyone will receive an individual email with the subject line: Your Role at Twitter. Please check your email, including your spam folder. If your employment is not impacted, you will receive a notification via your Twitter email.  If your employment is impacted, you will receive a notification with next steps via your personal email. If you do not receive an email from twitter-hr@ by 5PM PST on Friday Nov. 4th, please email xxxxxxxx. To help ensure the safety of each employee as well as Twitter systems and customer data, our offices will be temporarily closed and all badge access will be suspended. If you are in an office or on your way to an office, please return home. We acknowledge this is an incredibly challenging experience to go through, whether or not you are impacted. Thank you for continuing to adhere to Twitter policies that prohibit you from discussing confidential company information on social media, with the press or elsewhere. We are grateful for your contributions to Twitter and for your patience as we move through this process. Thank you. Given what you learned in this module (including Chapter 8 of the textbook) about how to convey negative messages effectively, identify (and explain) three weaknesses in Musk’s email. You are not required to revise the message. * * * * * Click on the “Submit Assignment” button to submit your response as a text entry or file upload. While concise answers are encouraged, provide enough of an explanation to demonstrate your mastery of the topic (200–400 words in total should be adequate).

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