Social Media Marketing Plan
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Today’s sports marketers use social media as a means for creating competitive advantage for themselves within the sports business landscape. For this assignment, you will develop a social media marketing plan for the sports team, organization, or brand of your choice. Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team, organization, or brand. The plan should include a combination of at least 4-5 of the elements below in an essay of 1,000-1,250 words.
Marketing Goals
Target Audience
Message
Social Media Platforms
Scenarios (Positive and Negative)
Audience Influencers
Timeline
Competitive Advantage
Evaluation Metrics