Social Responsibility and Advertising
1.What is social responsibility? Find two ads that demonstrates social responsibility. An example would be a series of ads by Dove Soap which shows “real women.” It can prompt a discussion about beauty standards. In England this started a great deal of discussion and improved sales. Make sure you include the ads you are analyzing. Your analysis for each ad should be a minimum of 2 paragraphs in length.
2. Advertisers depend on developing a unique selling proposition. (USP) represents the distinctive benefits that make a product different than any other. The reason marketers believe consumers will buy a product even though it may seem no different from many others just like it. Find three products that have a unique selling proposition. What is the USP? How is it effective? Do you think it is effective in stimulating sales. Be sure to include the ad you are analyzing. A well written paragraph,3-4 sentences for each ad analysis.