Strategic Management Paper Company: Nike, Inc Competitive Environment: Sporting Goods, Apparel, Foot

Strategic Management Paper
Company: Nike, Inc
Competitive Environment: Sporting Goods, Apparel, Footwear
Note: Please use the most up to date data to support your analysis
Please assemble and analyse data on Nike, Inc and Sporting Goods/Apparel/Footwear.
A. nikeinc.com
The Nike site has a section ?About?, which overviews the company?s history and Brand/Category Portfolio.
The Investors Section has the 2013 10-K Annual Report and the 26th September First Quarter Interims. Please prepare a historic 10-K reports to better understand momentum and initiatives.
B. Sporting Goods, Apparel, Footwear
Please refer Euromonitor for:
? Global Apparel Part 1 ? May 2013
? Global Apparel Part 2 ? July 2013
? Nike Inc in Apparel (World) ? Aug 2013
? Adidas Group in Apparel (World) ? Aug 2013
Euromonitor also has several ?opinion? papers which may be useful for us to review:
? Nike vs. Adidas ? March 2013
? China is no longer a Slam-Dunk Growth Market for Nike ? Oct 2012
? Nike ditches under-performing Umbro brand ? June 2012
? Nike Leverages Cool Factor ? March 2012
Based on the same
− Please get me the application of Strategic Management to Nike, Inc and Sporting Goods/Apparel/Footwear a. Please give me note on
− What is your analysis of Nike, Inc?
− As the CEO how would you develop the company?
− As the Industry Analyst, what is your assessment of the Arena? What are the implications for Nike, Inc?
− As a General Manager how would you develop and implement Business Strategy in a Category area?
b. What can be the Company Strategy ? from the mindset of the CEO. This should also draw on insights from the Competitive Environment and Implementation.
c. What can be the Business Strategy ? from the mindset of the General Manager. This should also draw on insights from the Competitive Environment and Implementation. We need to prepare this section from the point of General Manager. Nike, Inc organises around the following Categories: Basketball; Football (American); Football (Soccer); Athletic Training ? Women?s Training; Men?s Training; Running; Tennis; Golf; Action Sports (Skateboarding; Snowboarding; Surfing ? you can select one or all of these); Sportswear and Digital Sports.
We also need to select a geographic scope: Global OR Regional OR a Country of your choice.
You should hence become familiar with Nike, Inc?s position in one existing Category within a geographic scope before preparing the note 4.
a. Adopt the managerial mindsets and apply each element of the Course ? the Manual, Grant, the Workshop materials(attached).
b. Company or Business Strategy may also require analysis of the Competitive Environment or Implementation insights.
c. Outlining your views as the CEO, Industry Analyst, General Manager, Implementor.
d. Examination e-Tutorials will be held on 10th November at 12.00 and 17.00 BST. The e-Tutorial will focus on clarifying any issues connected with this Note rather than on how to managerially apply the SM Course to Nike, Inc and the Arena. The e-Tutorial recording will be loaded onto Blackboard a few days after the Tutorial.

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