The Virtual Advertising Campaign Presentation, marketing homework help

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The Virtual Advertising Campaign Presentation. Develop your final advertising campaign presentation. There are two parts to this assignment:

Part 1: Explain the purpose of omnichannel retailing
strategies. Research and propose three digital marketing strategies to
promote and publish the brand’s advertising campaign. Include this
information in the presentation.

Part 2: Using the research from Units 1–4, add information as necessary in order to draft the brand’s virtual advertising campaign.

Create a 10–15-slide presentation with 100–150-word slide notes,
using PowerPoint to present your digital marketing campaign. Using your
research from Weeks 1–4, your digital marketing campaign will include
the following:

Title Slide

  1. Slides 1–2: Brand Overview and Competitive Analysis
    Explain the characteristics of your brand choice. This section also
    includes the competitive information you researched in Unit 1,
    Individual Project I.
  2. Slides 3–4: Digital Campaigns Add the
    comparative analysis of the digital campaigns of your brand’s
    advertising and the competition. You researched this information in Unit
    2, Individual Project 2.
  3. Slides 5–6: Search Engine Optimization Discuss
    options for your brand with Search Engine Optimization. In Unit 2, you
    researched recommendations for your brand in Unit 2, Individual Project
    2.
  4. Slides 7–8: Customer Analytics This section
    gives a detailed description about analytic tools to measure Web visits
    and searches turning into sales. You researched this information in Unit
    2, Individual Project 2.
  5. Slides 9–10: Advertising the Story Add the
    creative process description, storyboard, advertisement or commercial
    and social media suggestions designed for the digital ad campaign from
    Unit 3, Individual Project 3.
  6. Slides 10–12: Omnichannel Marketing Explain
    the purpose of omnichannel retailing strategies. Research and propose
    three digital marketing strategies to promote and publish the brand’s
    advertising campaign.
  7. Slides 13–15: Summary, Final Recommendation List and Conclusion
    Based on your research, summarize and add any final recommendations for
    the brand’s Digital Marketing Campaign. The conclusion should restate
    key points of the creative process and effectiveness of the digital
    marketing campaign.

References

Assignment Deliverable: Powerpoint Presentation: 10–15-slide presentation with 100–150-word slide notes

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