Identify an instance in which an individual or group presented a sound and creative solution to a problem, but failed to persuade their target audience to accept the proposed solution.

Identify the mistakes made during this failure to communicate.  Consider failures in audience research, in understanding audience objections, and in the presentation of the proposed solution.

Write a 700- to 1,050-word essay in which you:

• Briefly summarize your chosen instance of failed communication.
• Discuss the reasons why the original persuasive campaign was unsuccessful.
• Propose a revised persuasive campaign that might have succeeded.

Format your assignment according to appropriate course level APA guidelines.

Submit your assignment to the Assignment Files tab.