Unit 8 assignment: final project part ii:social media plan

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Read assignment throughly. This is the plan not the analysis.

Due Date: 11:59 pm EST Thursday of Unit 8
Points: 100

Overview:

Using the data and findings from the Social Media Plan Analysis, write an operational
plan for using social media to communicate with a targeted community for your chosen
emergency response agency.

Instructions:

• Create an operational social media communications plan based on previous

analysis using the provided template.

Requirements:

• Complete the Social Media Plan form.

Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.

EMH280 – Crisis Communication &
Social Media

Final Project Part II: Social Media Plan

Evaluation Rubric for Social Media Plan Assignment

CRITERIA Deficient Needs
Improvement

Proficient Exemplary

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Introduction The introduction
is not present or
does not focus
on the
importance of
social media
presence and the
comprehensive
plan.

The introduction
is limited in its
focus on the
importance of
social media
presence and the
comprehensive
plan.

The introduction
focuses on the
importance of
social media
presence and the
comprehensive
plan.

The introduction
focuses strongly
on the
importance of
social media
presence and the
comprehensive
plan.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Objectives Almost none to
none of the
Objectives are
accurately
aligned with the
larger strategy
and may not
include both
short and long
term Objectives.

Some of the
Objectives are
accurately
aligned with the
larger strategy
and may include
some short and
long term
Objectives.

Most of the
Objectives are
accurately
aligned with the
larger strategy
and includes
both short and
long term
Objectives.

All Objectives are
accurately
aligned with the
larger strategy
and includes
both short and
long term
Objectives.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Social Media
Team
Information

Staff members
are not
designated, their
role is not
outlined and
does not make
sense.

Some of the staff
members are
designated, their
role is partially
outlined but may
not make sense.

Many of the staff
members are
designated, their
role is outlined
and makes
sense.

All of the staff
members are
designated, their
role is clearly
outlined and
makes sense.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Social Media
Team
Resources

There are no
details provided
on resources
used to support
the plan and
management of
the platforms.

There are limited
details provided
on resources
used to support
the plan and
management of
the platforms.

Most of the
resources are
outlined to
support the plan
and management
of the platforms.

All of the
resources are
clearly outlined to
support the plan
and management
of the platforms.

0 – 7 points 8 – 10 points 11 –13 points 14 points

Platforms
and
Audience

Platforms and
audiences are
not well thought
out and does not
contain detailed
information.

Platforms and
audiences are
thought out and
contains some
detailed
information.

Platforms and
audiences are
thought out and
contains many
pieces of detailed
information.

Platforms and
audiences are
well thought out
and contains
detailed
information.

0 – 7 points 8 – 10 points 11 –13 points 14 points

Content
Strategy

Content strategy
is non-existent.

Content strategy
is not well
thought out.

Content strategy
is thought out.

Content strategy
is well thought
out.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Community
Interaction
Guidelines

Guidelines are
not clear or are
not present and
are not well
thought out.

Guidelines are
sometimes clear
but may not be
well thought out.

Guidelines are
mostly clear and
fairly well thought
out.

Guidelines are
clear and well
thought out.

0 – 6 points 7 – 9 points 10 – 11 points 12 points

Social Media
Metrics

Metrics are not
outlined for each
platform.

n/a n/a Metrics for each
platform are
outlined.

0 – 5 points 6 – 7 points 8 – 9 points 10 points

Clear and
Professional
Writing and
APA Format

Errors impede
professional
presentation;
guidelines are
not followed.

Significant errors
that do not
impede
professional
presentation.

Few errors that
do not impede
professional
presentation.

Writing and
format are clear,
professional,
APA compliant,
and error-free.

Social Media Plan

[Agency]

[Date Prepared]

Introduction

In one paragraph, highlight the importance of a social media presence (e.g., brand awareness, citizen engagement, internal and external communications) and the need for a comprehensive plan to support SMEM operations.

Objectives

The following highlights [Agency]’s SMEM objectives, which align with the [Agency]’s larger strategy. These objectives will serve as benchmarks to measure progress.

· [Outline both long-term and short-term SMEM objectives based on Unit 7 analysis of agency operational and communication objectives.]

·

Social Media Team Information

The following outlines designated staff positions who will support the implementation of [Agency]’s Social Media Plan and the management of [Agency]’s social media platforms.

· [Team Member Role or position]

·

Social Media Team Resources

The following outlines designated resources used to support the implementation of [Agency]’s Social Media Plan and the management of [Agency]’s social media platforms.

· [Detail equipment, space, and external resources such as other agency tools/apps/information categories used to carry out the plan.]

·

Platforms and Audience

The following highlights [Agency] platforms used and audiences per each platform. Identifying specific platforms and audiences helps inform a targeted content strategy.

Audience

Audience Detail

Platform/s

Communication Needs

Insert name of group

[This section summarizes research from Unit 7 analysis and formats the information into actionable data. Use a new row for each group to give adequate detail.]

Insert the key demographic attributes of the target audience to reach through this platform to achieve your objective.

Insert platform such as Twitter or Facebook. If audience primarily gets information from mainstream news, then the social media platform would reflect local news outlets presence to “get the word out”.

Insert information needs of group.

Content Strategy

Outlined below are [Agency]’s content strategy guidelines to help staff members maintain a consistent brand and tone for the organization across all platforms.

Platform

Platform Tactics

Posting Frequency

Insert platform such as

Twitter, Facebook, Website, or Press Releases (Use a new row for each platform to give adequate detail.)

Outline tactics to use when creating and sharing content for platform. Can be multiple tactics.

Insert post/use frequency

Community Interaction Guidelines

The following section lists [Agency]’s Social Media Comment Policy or Community Guidelines applicable to all staff members who engage with the public on social media.

· [Outline key consideration questions or directions for team members on how to engage with citizen comments on social media platforms. Expand on previous research from Unit 7 analysis to include specific direction for team members on interacting with the community. If none exist for your community, create the guidance based on your best practice learnings in the course.]

·

Social Media Metrics

Outlined below are the metrics that [Agency] will use to evaluate the success of social media posts and engagement.

Platform

Metric

Definition of Metric

Measurement Guidance

Insert platform

name

Insert name of metric

Insert definition of metric

Include any guidance on how the metric will be measured (i.e., any calculations,

frequency)

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