https://qualitywriters.org/wp-content/uploads/2019/11/logo-300x75.png 0 0 Paul https://qualitywriters.org/wp-content/uploads/2019/11/logo-300x75.png Paul2021-04-27 18:06:512021-04-27 18:06:51marketing in the global firm 1
- What is global account management? Briefly describe the role of global account management in international business.
- Define international price escalation. Discuss how distribution channel length affects international business transactions.
- Discuss the three common pricing strategies. How do firms employ each strategy? What are the main advantages and disadvantages of using such strategies?
- Explain the importance of a global market strategy. How does a global market strategy affect the choice of adaption versus standardization for an international marketing program?
- Explain the purpose of positioning. How does a global positioning strategy assist firms participating in international business? What benefit does a global positioning strategy offer?
- What is market segmentation? Discuss how international firms use market segmentation.
(Minimum 700 words total for posting)