Scenario Marketing
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Select a company
from the three provided
for which you would
like to be Marketing Manager.
Edible Arrangements®
–
Edible fruit baskets
–
Creates fresh fruit arrangements and gourmet chocolate dipped fruit to
order.
Cartridge World®
–
Cartridge Company
–
carries a complete line of both inkjet and toner printer cart
ridges. Offers both
remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and
postage machines.
Liberty Tax Service®
–
Taxes
–
provides tax service to both consumers and businesses.
You are
prepar
ing to
mak
e
a presentation to the CEO of the organization next week on a product development strategy.
Your goal is to complete the following tasks
in a 3
–
5 page paper
:
1.
Describe your new service.
Your new service concept must have all the main characteri
stics of a service which
include intangibility, nonstandardization, and inseparability.
Include the experience attributes of your product.
What role has technology played in your service.
2.
How will you measure your quality of
service?
3.
What barriers
might you run into in globalizing your service?
Provide specific examples.
4.
In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote
this service?
5.
You will provide a 3
–
5 page (APA formatted) paper w
ith at least three supporting references.
You should
include at least one illustration which can be included in the body of your paper or appendix.
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