Media Buying

You have been assigned the task of purchasing media for your client’s
advertising campaign. In a two to four-page paper, discuss the steps you
would use in determining how you would select a media venue. Describe
each of the five W’s for your media planning. Describe the three most
important rules of media buying and why they apply to your client. 

The paper

• Must be two to four double-spaced pages in length (excluding the
  title and reference pages) and formatted according to APA style as
  outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly sources in addition to the course text.