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Coca-Cola in 2011: In search of a New Model. HBS 9-711-504

  1. Analyze the economics and industry structure of the soft drink industry. Specifically, compare and analyze the profitability of the concentrate and bottling segments of the industry.
  2. How has competition between Coke and Pepsi affected the industry and industry profitability?
  3. How should Coke and Pepsi react to changes in the soft drink market and to changes in consumer behavior?

Your posts to questions 1, 2, and 3 should in total be around 1000 – 1200 words. Please also use exhibits and charts as necessary to support your text answers. Your comments on the answers of colleagues can be short, up to 200 words.

Submit your analysis through the Turnitin drop box found within the Assignments area by no later than end of Day 6.

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